1.  Know your audience. Before you start writing, you need to know who you are talking to – the age group, interest and location. Once you know these things, it’s important to research the specific demo. For example, if you are talking to teens you need to know what is appealing to them and any…

Caliber is pleased to welcome a summer intern to the team. Get to know her a little better with our Intern Q & A. We can’t wait for an exciting summer with Madelyn!  Name: Madelyn Miller What is your hometown: Sioux City, IA Where do you go to college? University of South Dakota What are…

Teamwork makes the dream work. A cheesy statement but oh so true. When I joined the Caliber team earlier this year, I was excited for a new opportunity to utilize my past experiences to help grow the company. Having been at my previous job for over 18 years, I was admittedly a bit nervous. However,…

We are excited to announce that Caliber has added a new member to the crew, Jamie O’Brien. Jamie will be joining as an Account Executive. She brings close to 20 years of marketing and advertising experience to Caliber. Previously, she has held multiple roles ranging from project management for web development to VP of operations.…

The world of social media is constantly evolving. Keeping up with the new while ditching the old is my job. It’s important to stay current with the new updates different platforms are rolling out in order to remain successful in the advertising industry. The following are just a handful of new features and updates you…

You know those ads that you recognize on tv, radio and in print–just because of the way they look and sound? The logo or name might not even be revealed yet, but the graphics, images, and language just give the brand away. Take a Target commercial for example, their ads are usually showing colorful products,…

Wouldn’t it be great if small bets always led to big results? I’m not much of gambler, but even I know that you can’t expect to win on every bet you place – no matter if it’s at a casino, related to a sporting event or just a friendly office wager. Every scenario is different,…

Rebranding a 30-year-old company comes with many challenges and hurdles, at least when it comes to our latest rebrand. Sioux Falls Tower & Communications is a very well-established player in the tower construction marketplace, but they had a desire to expand past their geographically focused name. Above changing up the geographical focus of the brand,…

Business owners and friends alike, often ask what the benefits are to working with an advertising agency, especially this day in age when everyone feels capable to drive their marketing efforts internally. Whether you choose to work with a niche agency that solely focuses on your specific industry or with an agency that is full-service…

ADDY Awards night, it’s the time to comb your hair and hit the town with the best in the advertising community. The ADDY Awards is the largest creative awards competition in the advertising industry, sponsored by the American Advertising Federation. I look forward to this event every year. Seriously, I do. Without it we would all…

If you know world_record_egg, you are familiar that the egg recently set out to break the record for “likes” on an Instagram post. The previous record holder was Kylie Jenner’s post about her daughter with about 19 million likes. The original egg post broke her record in just nine days and now the account has…

Applying for an internship can be dreadful, we get it. Maybe you need to update your resume, add work to your portfolio or write that cover letter. These tasks can be time consuming, but you need to remember that it all pays off in the end, quite literally. Experience is big time when you enter…