Posts by Casey Schultz

As I file away notes, documents, handouts, and license plates (not real ones) I’ve decided to post a quick recap of my experience so far in the Leadership South Dakota Program. For anyone curious about the program, I’ll spare you a few minutes and just tell you this; Yes, it’s a great program and you…

Back in September, I blogged about taking our team out of their comfort zones a bit for a quick off-site retreat to do some learning, listening and maybe even a little soul-searching of my own. Now that we’re nearly 5 months past this staff event – we’re finally putting into motion some of the things…

I’m writing this first blog entry just days leading up to our company retreat. Full disclosure, I’m hoping this is actually a bit of a learning experience for myself as we pull together final details for our agenda and really understand what’s important to our team, our company and our future. These past couple years…

Some of you may be wondering what copywriting even means. Does it have something to do with trademarks, website coding or the company printer? The answer is no, but the word “copywriting” may have sparked those ideas to pop into your head. To be honest, before I started in the industry I had no idea…

Ever since Taylor released her latest album a few short weeks ago, it’s all anybody can talk (or sing) about. With no prior clues that she was deep in songwriting for the past year and beyond, she shocked fans when she announced that she was releasing Folklore. Based off what I have gathered from the…

Summer is heating up and so is social media! Some of the hottest updates are being implemented and they could be just the fit your business has been searching for.  Facebook & Instagram Shops New features on Facebook and Instagram are almost expected at this point. The two platforms are now rolling out Shops to more…

The other day, I read through a list of positives that someone had assembled in regards to working from home. On the top of their list it said “Less internal conversations so you can be more efficient.” That comment stuck with me and made me appreciate the collaboration and teamwork we have at Caliber. Some…

Whether you are getting down to business with spring cleaning, planting your garden or grilling out… There is just something about springtime. It’s a great time to re-energize yourself for the summer months ahead and reflect on the first quarter of the year. This doesn’t just apply to your home, but also your business. Now…

While brands and marketers continue to respond to the current global pandemic situation, the one thing we’ve been trying to keep in mind is to remember what we’re really in this business to do… help our clients communicate. That’s easy to say when times are good and ideas are easy, but it’s different now. It…

ADDY Awards, it’s that time again. The time to celebrate the work our team has done throughout the past year for our clients. Amongst the busyness of the industry and the surge of new ideas, projects and opportunities;  the ADDY Awards allows us to slow down and really appreciate the end product of each project.…