Posts by Casey Schultz

In the world of branding, logos are the visual elements that signify a company’s identity. These iconic symbols serve as the face of a brand, conveying its values, personality, and purpose in a single glance. However, not all logos are created equal. In this blog post, we’ll explore the different logo types and how to…

https://www.thinkcaliber.com/wp-content/uploads/2023/07/Coffee-with-Caliber_Video-File_Leadership-Team-2.mp4

At Caliber, we’re immersed in the ever-evolving world of marketing, including technological advancements such as AI generation. In this blog, we’ll explore our thoughts on AI technology, how we implement AI, and the benefits it brings to our clients and team. It’s no secret that AI is here to stay, and rather than seeing it…

At Caliber, we thrive on the mantra of “work hard, play hard” which drives our commitment to putting in the necessary work during the week, allowing us to enjoy Friday afternoons off during the summer. It’s one of our favorite perks, giving us extra time to savor the short-lived summer season.  “I love Summer Fridays…

Caliber is excited to introduce a new member to our team, Julia Smith as Account Coordinator. Julia comes to Caliber with experience in Advertising & Marketing. In her role at Caliber, Julia will be responsible for assisting both our account services and leadership teams. She will help coordinate a variety of projects for our clients…

Are you ready to take your marketing strategy to the next level? With competition growing and attention spans dwindling, video has become the ultimate marketing tool for brands to capture their audience’s attention, build a connection, and boost sales. Below are a few reasons why we think incorporating video into your marketing strategy is no…

We are excited to announce the promotion of Mandy Sturdevant to Art Director! Mandy joined the Caliber team nearly 6 years ago as a designer and has continued to move her way up ever since. She is always finding new ways to grow in her position and motivates the team to be the best versions…

Growing up, my family moved… a lot. Every year or two, a new bedroom, house, neighborhood, school, and friends. My siblings and I became adaptable, and over time considered it an adventure. We would map out where to ride our bikes, where our new friends lived, and locate prime fishing spots. We searched for baseball…

If there is something I’ve learned over the last few years, it’s that stepping out of your comfort zone is never an easy endeavor. My husband’s job brought us to SD nearly two years ago. We are both pretty big homebodies and thought we would be Kansans for life. But we have come to love…

We get asked all the time, “What sets you apart from other agencies?” In our opinion, there are a few reasons, but the main thing we try to articulate is that we are very ‘brand-focused’ when it comes to establishing marketing strategies and campaigns. We truly believe that a strong brand is absolutely essential to…