Posts by Casey Schultz

Back in September, I blogged about taking our team out of their comfort zones a bit for a quick off-site retreat to do some learning, listening and maybe even a little soul-searching of my own. Now that we’re nearly 5 months past this staff event – we’re finally putting into motion some of the things…

I’m writing this first blog entry just days leading up to our company retreat. Full disclosure, I’m hoping this is actually a bit of a learning experience for myself as we pull together final details for our agenda and really understand what’s important to our team, our company and our future. These past couple years…

Some of you may be wondering what copywriting even means. Does it have something to do with trademarks, website coding or the company printer? The answer is no, but the word “copywriting” may have sparked those ideas to pop into your head. To be honest, before I started in the industry I had no idea…

Summer is heating up and so is social media! Some of the hottest updates are being implemented and they could be just the fit your business has been searching for.  Facebook & Instagram Shops New features on Facebook and Instagram are almost expected at this point. The two platforms are now rolling out Shops to more…

Whether you are getting down to business with spring cleaning, planting your garden or grilling out… There is just something about springtime. It’s a great time to re-energize yourself for the summer months ahead and reflect on the first quarter of the year. This doesn’t just apply to your home, but also your business. Now…

While brands and marketers continue to respond to the current global pandemic situation, the one thing we’ve been trying to keep in mind is to remember what we’re really in this business to do… help our clients communicate. That’s easy to say when times are good and ideas are easy, but it’s different now. It…

ADDY Awards, it’s that time again. The time to celebrate the work our team has done throughout the past year for our clients. Amongst the busyness of the industry and the surge of new ideas, projects and opportunities;  the ADDY Awards allows us to slow down and really appreciate the end product of each project.…

The legendary Chrisp-Mix made its appearance again this year. Chrisp-Mix is a tradition that was started about 8 years ago. What was first a treat on hunting trips, is now the signature Caliber snack mix. Every year around the holiday season the Caliber elves gather together to combine the secret ingredients that make Chrisp-Mix irresistible.…

Lately, our team has been doing more and more work for our clients revolving around the blanket term of ‘branding’. While many other studios and agencies define branding as a service or a skill set they offer, the team at Caliber really tries to take a deeper dive into the branding process and relate it…

Many companies settle for just good enough when it comes to social media marketing. We think you deserve more than just good enough. At Caliber we use the power of analytics, creative and messaging to develop a strategy that will be effective for you and your business.  In digital marketing we refer to “organic” as…