Change is a Challenge
No matter how much of a free spirit someone might be, everyone has a plan. It could be as complex as a roadmap for your career or as simple as what you want to accomplish today. Regardless, plans will be made…and plans will have to unexpectedly be changed. Personally, I like to plan out what I have to do, so that I know where I can fill time, with what I want to do, whether...
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Get to Know Our NEW Designer
We are excited to welcome our new designer, Elle Nemitz! Elle brings a fresh perspective and relevant experience to Caliber. Learn more about what makes her unique and why we're happy to have her on the team! Where are you originally from? Brookings, SD What do you like to do in your free time? Social time with friends and family, preferably 75 degrees on a patio with a drink in my hand. Why did you...
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Why Go? (Part 1 of 2)
I’m writing this first blog entry just days leading up to our company retreat. Full disclosure, I’m hoping this is actually a bit of a learning experience for myself as we pull together final details for our agenda and really understand what’s important to our team, our company and our future. These past couple years (let alone just the past few months) have been nothing short of a wild roller coaster ride. We’ve done retreats...
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Powerful Copywriting
Some of you may be wondering what copywriting even means. Does it have something to do with trademarks, website coding or the company printer? The answer is no, but the word “copywriting” may have sparked those ideas to pop into your head. To be honest, before I started in the industry I had no idea what copywriting was. Now that we have that cleared up, I want to talk to you about the power strong...
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Here to Help
Everyone has been affected by the pandemic in some way or another, and our state of South Dakota is no exception. This spring, Caliber was asked to create a campaign to bring awareness to a crisis counseling program available to those affected by COVID-19, with an emphasis on mental health. With the situation changing daily, we worked with the state and 211 Helpline Center to strategize a plan and get our message out to our...
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Three P’s – That Will Change Your Life
In design and in life, problems happen everyday. I view myself as a professional problem solver, even though my parents think I just draw pictures all day. As a designer, details fluctuate, designs change, they even suck and quite honestly, they just go off the rails sometimes. So the three things that I reflect on when I'm stuck, when I'm giving feedback or when things aren’t going my way are what I'm calling my "Three...
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Taylor Swift: Pop Star or Marketing Genius?
Ever since Taylor released her latest album a few short weeks ago, it’s all anybody can talk (or sing) about. With no prior clues that she was deep in songwriting for the past year and beyond, she shocked fans when she announced that she was releasing Folklore. Based off what I have gathered from the album thus far, there are five key takeaways that I have spun into what makes Taylor a marketing genius and...
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The Hottest Updates On Social Media
Summer is heating up and so is social media! Some of the hottest updates are being implemented and they could be just the fit your business has been searching for. Facebook & Instagram Shops New features on Facebook and Instagram are almost expected at this point. The two platforms are now rolling out Shops to more regions, which was originally released in mid-May. The Facebook and Instagram Shops make it easier for users to run...
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Let Freedom Ring…And Resonate
As I prepare to celebrate Independence Day with my family, there are several iconic traditions that come to my mind. Setting off fireworks, fishing and swimming at the lake, and s’mores by the fire. These traditions equate to what we call “top of mind awareness” in the advertising industry. When someone hears your company name, what comes to mind for them? Are they able to visualize your brand easily and recall your latest ad or...
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Your Questions Answered
To advertise or not? That is the big question. With the change in today’s marketing world due to COVID-19 most companies are reevaluating and determining what is best for their company going forward. This change can help increase and destroy some businesses. The way consumers are living has changed significantly and how you target them may also be very different. Things like, the way they spend extra time, how they shop, trying new activities and...
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