If you’ve never worked with an advertising agency, it’s natural to have certain assumptions or preconceived notions, often influenced by what you’ve heard or seen. These common misconceptions can make a company hesitant to partner with an agency, but we see them as myths that deserve to be debunked. All Agencies Are the Same Myth:…
Read MoreThinking about giving your website a fresh look but don’t know where to start? Building a website can feel overwhelming, but with some planning and a clear plan, it can actually be a fun and rewarding experience. At Caliber, we’ve got a tried-and-true process to make sure everything goes smoothly and the end result is…
Read MoreSince joining the Caliber team, I’ve quickly picked up on important lessons that have helped me familiarize myself with the ever changing industry. From day one, every experience-whether attending team meetings, client events, or working on diverse projects-has been used as an opportunity to learn. You Learn Something New Every Day In a dynamic environment,…
Read MoreIn the fast-paced world of advertising, where creativity and strategy collide, knowing your team’s personality types can be a game-changer. By understanding the unique strengths of each color personality-Gold, Blue, Green, and Orange-you can create a harmonious and super productive work environment. Check out where each member of our dynamic team falls: GOLD Gold personalities…
Read MoreCaliber is excited to introduce another addition to our growing team! Abby Kaup, a University of South Dakota alum, earned her Bachelor of Arts degree in Media & Journalism with a minor in Social Media Marketing. Immediately following graduation, Abby stepped into a role as the Digital Communications Specialist for USD’s internal marketing department. “After…
Read MoreAs a young professional fairly new in my career, one of the biggest things that I’ve been encouraged to do is get out of the office (and my comfort zone) and meet people. Networking is a daunting thing, especially as someone relatively new to the city and the professional scene, but I can confidently say…
Read MoreCaliber has added another new member to our growing team! Kayla Watkins, originally from Sioux Falls, has returned to her hometown to kick start her career after graduating from the University of South Dakota with a degree in Business Administration and a minor in Marketing. “I am very excited to be working at Caliber to…
Read MoreThere is a lot that goes into planning an event. Where should it take place? How many people will attend? What’s the duration? What external support is required? Yet, one aspect often overlooked is leveraging your brand or a custom event theme to elevate the experience. Below are some of our favorite event elements that…
Read MoreWe are excited to introduce a new face at Caliber! Meet Amanda, fresh out of the University of South Dakota with a Bachelor of Fine Arts in Graphic Design and a Certificate in Digital Marketing. “I chose graphic design because it allowed me to communicate and express my creative outlook through a variety of ways,”…
Read MoreEstablishing your brand goes far beyond designing a logo and selecting the right colors. It involves many different elements and deliverables that will help differentiate you from competitors and set your business up for success. Take a look at the below branding checklist to make sure you are checking all the boxes:
Read More1. There is a lot more that goes into marketing than just the creative and design aspects. It’s easy to assume that marketing is solely about design and being creative. While creativity is important, it’s not the only thing a marketing agency focuses on. What I’ve learned is that strong client relationships are one of,…
Read MoreIt’s important to have a basic understanding of your online campaign performance to help evaluate effectiveness. Here’s a brief overview of key metrics commonly used when analyzing campaign performance. Keep in mind that it’s important to consider industry-specific metric baselines when assessing your campaigns. Click-through Rate (CTR): This is the ratio of clicks your ad…
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