We are honored and excited to announce that LG Seeds and Caliber recently won the 2021 Best of NAMA (National Agri-Marketing Association) Award in the Smartphone Apps category for the Mix Matters Tool. The Best of NAMA awards program honors the best work in agricultural communications. If you place first or merit at the regional…

As the seasons change, our team wanted to reminisce on the fun times we had this summer with our friends and family. One of the things Caliber is known for is – work hard, play hard. With the hard work we put forward each week, we are rewarded with the opportunity to enjoy summer a…

Please welcome Kinley Rausch to Caliber as our Digital Marketing Associate. Kinley officially joined the Caliber crew in August, along with her dog Willow, pet leopard gecko named Marshy and her large collection of house plants. (important note – Marshy works from home, he does not reside at the Caliber office). Kinley is a Kansas…

Caliber regularly provides staff with the opportunity to continue growing and learning and recently a few of us attended a Women’s Leadership Conference. The message of the event was centered around how to discover and leverage our influence to create positive impacts that ripple beyond our reach. We were able to hear from national and…

Can you spot the I in teamwork? I’m sure many of us have stories from our past where being part of a team turned out to be a solo venture with other people’s names added at the end. Below are some things Caliber utilizes for our teams. Expectations Everyone should know what is expected of…

With 2021 being halfway over (I know, I can’t believe it either) I decided it is the perfect time to reflect on the goals I set for myself at the beginning of the year. With full transparency in mind, I have been slacking (to put it nicely) on my goals and intentions. I set many…

With the changing of seasons comes the obvious, the changing of the weather. After each long winter, when spring hits, so do the long awaited days of warmer temperatures and sunny days- the start of every midwestern’s favorite season, summer!  I was hired onto the Caliber team back in the beginning of October. When I…

As a Caliber newbie fresh out of college, one of my favorite hobbies is baking cupcakes. I feel my most creative in the kitchen, whipping up new and tasty combinations of cakes + frostings. It allows me to express myself, helps me relax and I usually have extras to bring to the Caliber Crew the…

As a branding agency, we’ve gone through the rebrand process countless times with clients from small businesses to large corporations. We know it can be a daunting task for a business to consider, but a fresh perspective and a proven branding process might be just what your business needs. Read a few of our tips…

I’m sure you’ve heard the reference to “spring cleaning” which most think of their annual cleaning chores around their home and yard. However, this can also be applied to your marketing efforts. Spring is the time to clean out the old and bring in the new. Here are a few areas that you should consider…

Everything in business, as in life, is judged by others for better or worse. My point is that attention to detail and quality go hand in hand. In the advertising world, one lapse in judgement or careless oversight can send even the most thought through concepts into the sea of scrutiny. Arrr and the scrutiny…

Sarah Madsen and Lindsey Morris have recently joined the team at Caliber.  As the new Account Coordinator, Sarah works with the creative staff to support client accounts. She is thrilled to be a part of the team that has welcomed her with open arms. “Instantly I felt as though I was meant to be a…