Here to Help
Everyone has been affected by the pandemic in some way or another, and our state of South Dakota is no exception. This spring, Caliber was asked to create a campaign to bring awareness to a crisis counseling program available to those affected by COVID-19, with an emphasis on mental health. With the situation changing daily, we worked with the state and 211 Helpline Center to strategize a plan and get our message out to our...
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Three P’s – That Will Change Your Life
In design and in life, problems happen everyday. I view myself as a professional problem solver, even though my parents think I just draw pictures all day. As a designer, details fluctuate, designs change, they even suck and quite honestly, they just go off the rails sometimes. So the three things that I reflect on when I'm stuck, when I'm giving feedback or when things aren’t going my way are what I'm calling my "Three...
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Taylor Swift: Pop Star or Marketing Genius?
Ever since Taylor released her latest album a few short weeks ago, it’s all anybody can talk (or sing) about. With no prior clues that she was deep in songwriting for the past year and beyond, she shocked fans when she announced that she was releasing Folklore. Based off what I have gathered from the album thus far, there are five key takeaways that I have spun into what makes Taylor a marketing genius and...
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The Hottest Updates On Social Media
Summer is heating up and so is social media! Some of the hottest updates are being implemented and they could be just the fit your business has been searching for. Facebook & Instagram Shops New features on Facebook and Instagram are almost expected at this point. The two platforms are now rolling out Shops to more regions, which was originally released in mid-May. The Facebook and Instagram Shops make it easier for users to run...
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Let Freedom Ring…And Resonate
As I prepare to celebrate Independence Day with my family, there are several iconic traditions that come to my mind. Setting off fireworks, fishing and swimming at the lake, and s’mores by the fire. These traditions equate to what we call “top of mind awareness” in the advertising industry. When someone hears your company name, what comes to mind for them? Are they able to visualize your brand easily and recall your latest ad or...
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Your Questions Answered
To advertise or not? That is the big question. With the change in today’s marketing world due to COVID-19 most companies are reevaluating and determining what is best for their company going forward. This change can help increase and destroy some businesses. The way consumers are living has changed significantly and how you target them may also be very different. Things like, the way they spend extra time, how they shop, trying new activities and...
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Adding Calm to Chaos
Chaos. It’s what everyone’s talking about, right? There are so many unknowns and we tend to feel a bit out of control. There are so many questions that one simply can’t answer. This can drive those of us with a touch of OCD a little crazy. I like having all the details and facts and being in control of the situation. However, that has become a little more difficult these days as I do everything...
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DIY Marketing
As a kid, I watched my father tackle various home improvement projects, regardless if he had the knowledge on how to do it or not. I think that a lot of people are like my father and choose the DIY path to save money and feel self-sufficient. I myself, at one time, had adopted a similar attitude in trying to do work that I didn’t know how to do. YouTube is a great resource for...
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Work Relationships When Working From Home
The other day, I read through a list of positives that someone had assembled in regards to working from home. On the top of their list it said “Less internal conversations so you can be more efficient.” That comment stuck with me and made me appreciate the collaboration and teamwork we have at Caliber. Some of the best ideas and marketing campaigns we’ve created were sparked from standing around the coffee station. When team members...
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Digital Marketing: Spring Cleaning Edition
Whether you are getting down to business with spring cleaning, planting your garden or grilling out… There is just something about springtime. It’s a great time to re-energize yourself for the summer months ahead and reflect on the first quarter of the year. This doesn’t just apply to your home, but also your business. Now is a great time to freshen up your digital marketing efforts, so you can go into the rest of the...
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