Let Freedom Ring…And Resonate
As I prepare to celebrate Independence Day with my family, there are several iconic traditions that come to my mind. Setting off fireworks, fishing and swimming at the lake, and s’mores by the fire. These traditions equate to what we call “top of mind awareness” in the advertising industry. When someone hears your company name, what comes to mind for them? Are they able to visualize your brand easily and recall your latest ad or...
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Your Questions Answered
To advertise or not? That is the big question. With the change in today’s marketing world due to COVID-19 most companies are reevaluating and determining what is best for their company going forward. This change can help increase and destroy some businesses. The way consumers are living has changed significantly and how you target them may also be very different. Things like, the way they spend extra time, how they shop, trying new activities and...
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Adding Calm to Chaos
Chaos. It’s what everyone’s talking about, right? There are so many unknowns and we tend to feel a bit out of control. There are so many questions that one simply can’t answer. This can drive those of us with a touch of OCD a little crazy. I like having all the details and facts and being in control of the situation. However, that has become a little more difficult these days as I do everything...
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DIY Marketing
As a kid, I watched my father tackle various home improvement projects, regardless if he had the knowledge on how to do it or not. I think that a lot of people are like my father and choose the DIY path to save money and feel self-sufficient. I myself, at one time, had adopted a similar attitude in trying to do work that I didn’t know how to do. YouTube is a great resource for...
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Work Relationships When Working From Home
The other day, I read through a list of positives that someone had assembled in regards to working from home. On the top of their list it said “Less internal conversations so you can be more efficient.” That comment stuck with me and made me appreciate the collaboration and teamwork we have at Caliber. Some of the best ideas and marketing campaigns we’ve created were sparked from standing around the coffee station. When team members...
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Digital Marketing: Spring Cleaning Edition
Whether you are getting down to business with spring cleaning, planting your garden or grilling out… There is just something about springtime. It’s a great time to re-energize yourself for the summer months ahead and reflect on the first quarter of the year. This doesn’t just apply to your home, but also your business. Now is a great time to freshen up your digital marketing efforts, so you can go into the rest of the...
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Marketing During a Pandemic
While brands and marketers continue to respond to the current global pandemic situation, the one thing we’ve been trying to keep in mind is to remember what we’re really in this business to do… help our clients communicate. That’s easy to say when times are good and ideas are easy, but it’s different now. It might be different from this day forward for a long time. I don’t think anyone really knows just yet, which...
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Five Common Branding Mistakes
A good brand isn’t something that develops quickly, and it definitely shouldn’t be something that is ignored. It can make or break your business, especially in the long run. Read the five common branding mistakes below to see if you are on the right track in your business’s branding efforts. Not knowing who you actually are. In order to create a brand that truly targets your audience and reflects who you are as a business...
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All in. Always.
Rebranding a national organization doesn't come easy, especially when that organization is a vital part of the communication infrastructure industry. When NATE, the organization formerly known as The National Association of Tower Erectors, approached the Caliber team with the challenge, we went all in. NATE’s previous organizational name, which contained "Tower Erectors" became a limiting factor for their membership, a name change was in order, but not in a way you would typically expect...
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Awesome Work, Incredible Clients
ADDY Awards, it's that time again. The time to celebrate the work our team has done throughout the past year for our clients. Amongst the busyness of the industry and the surge of new ideas, projects and opportunities; the ADDY Awards allows us to slow down and really appreciate the end product of each project. This year we were honored with some great awards in which we are excited to share. So much goes into...
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