Baking Spirits Bright

By Sarah Madsen

In true 2021 fashion, the Caliber elves have been hard at work preparing and transforming this year’s Chrisp-mix into something unlike you’ve ever seen before. To celebrate the most wonderful time of the year, the elves (and some guest elves) have created a Chrisp-mix cookie that encompasses Chrisp-mix in its original form but with a…

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Leadership SD Recap : Session 3 : Rapid City

By Casey Schultz

Session 3 of Leadership South Dakota took our class to Rapid City and just like the others, it was another great experience. This Rapid City experience was focused on Tourism, Natural Resources, and Military. Our First stop – Ellsworth Air Force Base. Admittedly, I know very little about Ellsworth or all the work that gets…

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Be a Mentor

By Brad DeVille

Mentoring is something that I really enjoy. I rarely turn down the opportunity to offer guidance to students or young professionals considering a career in advertising and marketing. Usually, you can tell in the first minute whether they give a darn or are just there because someone put them up to it.  Recently I was…

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Productivity Is Efficiency 

By Jamie O'Brien

Last year when COVID hit and many companies chose to have their employees work remotely, a hot topic was how to ensure employees would stay productive while working from home. However, I’ve been working remotely for over 13 years, and I have to say that I am honestly more distracted when I am IN the…

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Leadership SD Recap : Session 2 : Brookings

By Casey Schultz

Just like the last session of Leadership South Dakota, our Brookings session did not disappoint. If you’re wondering, the answer is still ‘Yes – you should join Leadership South Dakota’ if you get the chance. Our group is still trading emails, ideas, feedback and making plans for our next stop – Rapid City. Session 2…

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Return to Your Roots

By Caliber

Please welcome Marisa Milton to the Caliber team! As an Account Executive, she will grow client relationships as well as help them build out annual marketing plans, budget suggestions and overall marketing strategies. Marisa will also work within our team to strengthen the potential for business opportunities and find new solutions for current clients. “I’m…

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Jake Zastrow Promoted to Creative Director

By Caliber

We are proud to announce another recent promotion in the Caliber office. Jake Zastrow has been promoted to Creative Director. Jake has been with the Caliber team for nearly four years and has advanced his previous role as Art Director. Over the course of the past four years, Jake has found new ways to grow…

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Waiting All Day for Sunday Night

By Kelly Buss

Who doesn’t love this time of the year? Beautiful Autumn leaves, cooler temperatures, spiced everything, but most importantly, football! At Caliber we like to enjoy this time of year with our annual NFL Pick’em contest. This is a friendly competition in which we pick the NFL teams that we think are going to win for…

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Kelly Buss Promoted to Agency Manager

By Caliber

We are excited to announce the promotion of Kelly Buss to Agency Manager and Media Supervisor. Kelly has been with Caliber for over eight years as the Media Specialist and has recently grown into a leadership role. As Agency Manager and Media Supervisor, Kelly will be a vital part of helping the entire Caliber team…

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The Other Side of Me

By Sarah Madsen

A fascination of mine is the enneagram. Are you familiar? You may be thinking it is another one of those cliche “personality tests”, but to me, this one is different. I have taken countless personality tests and received results like “you are an ESFJ” or “your highest personality patterns are conscientiousness and extraversion.” Awesome, but…

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Leadership SD Recap : Session 1 : Pierre

By Casey Schultz

As I file away notes, documents, handouts, and license plates (not real ones) I’ve decided to post a quick recap of my experience so far in the Leadership South Dakota Program. For anyone curious about the program, I’ll spare you a few minutes and just tell you this; Yes, it’s a great program and you…

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LG Seeds & Caliber Win Best of NAMA Award

By Jake Zastrow

We are honored and excited to announce that LG Seeds and Caliber recently won the 2021 Best of NAMA (National Agri-Marketing Association) Award in the Smartphone Apps category for the Mix Matters Tool. The Best of NAMA awards program honors the best work in agricultural communications. If you place first or merit at the regional…

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