Caliber is excited to introduce another addition to our growing team! Abby Kaup, a University of South Dakota alum, earned her Bachelor of Arts degree in Media & Journalism with a minor in Social Media Marketing. Immediately following graduation, Abby stepped into a role as the Digital Communications Specialist for USD’s internal marketing department. “After…

As a young professional fairly new in my career, one of the biggest things that I’ve been encouraged to do is get out of the office (and my comfort zone) and meet people. Networking is a daunting thing, especially as someone relatively new to the city and the professional scene, but I can confidently say…

Caliber has added another new member to our growing team! Kayla Watkins, originally from Sioux Falls, has returned to her hometown to kick start her career after graduating from the University of South Dakota with a degree in Business Administration and a minor in Marketing. “I am very excited to be working at Caliber to…

There is a lot that goes into planning an event. Where should it take place? How many people will attend? What’s the duration? What external support is required? Yet, one aspect often overlooked is leveraging your brand or a custom event theme to elevate the experience. Below are some of our favorite event elements that…

We are excited to introduce a new face at Caliber! Meet Amanda, fresh out of the University of South Dakota with a Bachelor of Fine Arts in Graphic Design and a Certificate in Digital Marketing. “I chose graphic design because it allowed me to communicate and express my creative outlook through a variety of ways,”…

Establishing your brand goes far beyond designing a logo and selecting the right colors. It involves many different elements and deliverables that will help differentiate you from competitors and set your business up for success. Take a look at the below branding checklist to make sure you are checking all the boxes:

1. There is a lot more that goes into marketing than just the creative and design aspects. It’s easy to assume that marketing is solely about design and being creative. While creativity is important, it’s not the only thing a marketing agency focuses on. What I’ve learned is that strong client relationships are one of,…

It’s important to have a basic understanding of your online campaign performance to help evaluate effectiveness. Here’s a brief overview of key metrics commonly used when analyzing campaign performance. Keep in mind that it’s important to consider industry-specific metric baselines when assessing your campaigns. Click-through Rate (CTR): This is the ratio of clicks your ad…

  The 2024 American Advertising Awards (AAAs) were a busy one for the Caliber team as we were honored to be the show’s creative sponsor-more fun to come on that. This annual show is always highly anticipated by all in the industry to showcase their best work and to see all of the other great,…

In 2024, the Caliber team has embraced a unique challenge: the concept of staying hungry. No, it has nothing to do with satisfying your sweet cravings but instead the desire to ‘become more’ in all aspects of your life. Here is how the Caliber team is staying hungry: Hungry to learn: No matter your experience,…

Welcome, Elise, to Caliber as our account service intern! “I’m grateful for the opportunity to learn from an incredible team and grow as I look forward to my future career. As a student, I’m excited to apply my coursework to real-world experience by interning at Caliber. I couldn’t be more excited to join the team!”…

Choosing a brand color palette isn’t just about colors; it’s about defining your identity and resonating with your audience. Your brand colors are one of the first elements people notice about your brand, so it is important to make a good first visual impression. They also must enforce brand recognition, remain consistent across your brand…