Be Resilient in 2021
To say that 2020 has been a tough year for all of us is an understatement. We all know that with this historic year, the entire world has undergone tremendous changes. Stay at home orders were put in place, businesses were forced to close their doors, holiday gatherings were cancelled...the list could go on forever. Usually, for me and most, with a New Year comes reflection on the previous year’s positives and negatives and setting...
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Mandy Sturdevant Promoted to Senior Designer
We are excited to announce the promotion of Mandy Sturdevant to Senior Designer. Mandy Sturdevant has been with the Caliber team for four years and has advanced her previous role as Designer. Over the course of the past four years, Mandy has excelled at her day-to-day responsibilities, found new ways to grow in her position and helped cultivate a unique team-first culture at Caliber. “I'm excited for this opportunity and looking forward to continuing my...
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My Favorite Role
As an Account Executive, my day-to-day responsibilities range from budget tracking to meetings, research and proactive planning for my clients. While I do love to work with spreadsheets and to-do lists, my favorite role is to bring the Caliber team together for a brainstorming session. We are able to talk over challenges in an effort to create solutions for our clients. I’m amazed (and sometimes shocked) at the ideas that flow through our meetings. We...
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Could Black Friday Go Dark?
What does this exactly mean? This day for sure marks the start of the holidays, but it can mean many different things to each person. Some people think this is the biggest shopping day to get the best deals, but to others it means spending time with family and friends, doing something they enjoy. The actual term “Black Friday” was first used in September 1869 when two investors drove up the price of gold and...
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Watching the Clock
There has always been mixed feelings about Daylight Saving Time. And while a few areas of the country don’t follow it, the rest of us are left to figure out how to best adjust ourselves, both when it begins and when it ends. Now, I will admit that I don’t mind when it ends like it did just a few days ago. I feel as though I’ve just been given an extra hour to do...
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Change is a Challenge
No matter how much of a free spirit someone might be, everyone has a plan. It could be as complex as a roadmap for your career or as simple as what you want to accomplish today. Regardless, plans will be made…and plans will have to unexpectedly be changed. Personally, I like to plan out what I have to do, so that I know where I can fill time, with what I want to do, whether...
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Get to Know Our NEW Designer
We are excited to welcome our new designer, Elle Nemitz! Elle brings a fresh perspective and relevant experience to Caliber. Learn more about what makes her unique and why we're happy to have her on the team! Where are you originally from? Brookings, SD What do you like to do in your free time? Social time with friends and family, preferably 75 degrees on a patio with a drink in my hand. Why did you...
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Why Go? (Part 1 of 2)
I’m writing this first blog entry just days leading up to our company retreat. Full disclosure, I’m hoping this is actually a bit of a learning experience for myself as we pull together final details for our agenda and really understand what’s important to our team, our company and our future. These past couple years (let alone just the past few months) have been nothing short of a wild roller coaster ride. We’ve done retreats...
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Powerful Copywriting
Some of you may be wondering what copywriting even means. Does it have something to do with trademarks, website coding or the company printer? The answer is no, but the word “copywriting” may have sparked those ideas to pop into your head. To be honest, before I started in the industry I had no idea what copywriting was. Now that we have that cleared up, I want to talk to you about the power strong...
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Here to Help
Everyone has been affected by the pandemic in some way or another, and our state of South Dakota is no exception. This spring, Caliber was asked to create a campaign to bring awareness to a crisis counseling program available to those affected by COVID-19, with an emphasis on mental health. With the situation changing daily, we worked with the state and 211 Helpline Center to strategize a plan and get our message out to our...
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