When you hear the term ‘branding’ you may think this consists of your logo, maybe your color scheme, and brand positioning or tagline. While this is a great start to creating a brand, there is much more that can be done visually and strategically to create a strong brand identity. A Flexible Identity System consists…

I am the youngest of four kids, so growing up I always looked forward to having my brother and sisters back home for the holidays. I still remember waiting and watching out the window in anticipation of them pulling into the driveway. I would run out to help them bring in their bags and usually…

We are excited to announce another recent promotion at Caliber. Sarah Madsen has been promoted to Account Executive! Sarah joined the Caliber team nearly two years ago as an Account Coordinator and has continued to grow in her role ever since. In just a short period of time, she has taken on several client accounts…

Breakfast or dinner? Describe your ideal meal.  Breakfast, no question. I’m not very adventurous when it comes to food, so I love the classics. A good omelet with some meat and veggies mixed in never fails. How did you come to be at Caliber? The cliff notes version would be something like this: Almost 15…

We are excited to announce the promotion of Mandy Sturdevant to Art Director! Mandy joined the Caliber team nearly 6 years ago as a designer and has continued to move her way up ever since. She is always finding new ways to grow in her position and motivates the team to be the best versions…

Growing up, my family moved… a lot. Every year or two, a new bedroom, house, neighborhood, school, and friends. My siblings and I became adaptable, and over time considered it an adventure. We would map out where to ride our bikes, where our new friends lived, and locate prime fishing spots. We searched for baseball…

If there is something I’ve learned over the last few years, it’s that stepping out of your comfort zone is never an easy endeavor. My husband’s job brought us to SD nearly two years ago. We are both pretty big homebodies and thought we would be Kansans for life. But we have come to love…

Breakfast or dinner? Describe your ideal meal.  Breakfast. I love just about any breakfast, but eggs, hash browns, ham or sausage, and a little ketchup on top is my favorite. How did you come to be at Caliber? A really awesome friend said, you need to come check this agency out. After being at my…

We get asked all the time, “What sets you apart from other agencies?” In our opinion, there are a few reasons, but the main thing we try to articulate is that we are very ‘brand-focused’ when it comes to establishing marketing strategies and campaigns. We truly believe that a strong brand is absolutely essential to…

Breakfast or dinner? I’m a morning person, so I’d go with breakfast. I am also the self-proclaimed king of the breakfast mashup at home… when it turns out good. How did you come to be at Caliber? A crazy idea that I followed through with. Recommend a book, movie, music album, etc. – a favorite…

With summer coming to a close (inset the crying), it’s always fun to see what the team was up to. We live by the phrase “work hard, play hard” here at Caliber and we truly live that out each summer. Our team puts in the work and we are rewarded on Fridays throughout the summer…

Caliber is excited to announce another addition to our growing team, Jessica Ferrie as an Account Executive. Jessica brings with her several years of customer service and business development experience, ranging from the Finance sector, to Social Services and Federal programming, and more recently the Agriculture industry. She has been involved in several start up…