Caliber Intern: 5 Things I’ve Learned

By Caliber

1. There is a lot more that goes into marketing than just the creative and design aspects. It’s easy to assume that marketing is solely about design and being creative. While creativity is important, it’s not the only thing a marketing agency focuses on. What I’ve learned is that strong client relationships are one of,…

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Media Lingo – Say What?

By Lindsey Morris

It’s important to have a basic understanding of your online campaign performance to help evaluate effectiveness. Here’s a brief overview of key metrics commonly used when analyzing campaign performance. Keep in mind that it’s important to consider industry-specific metric baselines when assessing your campaigns. Click-through Rate (CTR): This is the ratio of clicks your ad…

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The Bar Was Set

By Lindsey Morris

  The 2024 American Advertising Awards (AAAs) were a busy one for the Caliber team as we were honored to be the show’s creative sponsor-more fun to come on that. This annual show is always highly anticipated by all in the industry to showcase their best work and to see all of the other great,…

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Are You Hungry?

By Caliber

In 2024, the Caliber team has embraced a unique challenge: the concept of staying hungry. No, it has nothing to do with satisfying your sweet cravings but instead the desire to ‘become more’ in all aspects of your life. Here is how the Caliber team is staying hungry: Hungry to learn: No matter your experience,…

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Meet Our New Intern

By Caliber

Welcome, Elise, to Caliber as our account service intern! “I’m grateful for the opportunity to learn from an incredible team and grow as I look forward to my future career. As a student, I’m excited to apply my coursework to real-world experience by interning at Caliber. I couldn’t be more excited to join the team!”…

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Importance of Brand Colors

By Caliber

Choosing a brand color palette isn’t just about colors; it’s about defining your identity and resonating with your audience. Your brand colors are one of the first elements people notice about your brand, so it is important to make a good first visual impression. They also must enforce brand recognition, remain consistent across your brand…

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Welcome to the Team

By Caliber

 We are excited to have Kaitlyn join the Caliber team! “I am excited to jump in and look forward to learning from the team here at Caliber!” Kaitlyn is a SDSU graduate (go jacks!) and most recently worked in-house as a marketing specialist, where she helped manage social media content as well as email and…

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A Royal Treat for Your Holidays

By Caliber

When we think of the holidays, we think of gathering around a table with our loved ones, usually enjoying food, and beverages and playing some type of game: insert custom Caliber playing cards! Pairing a set of playing cards with our delicious Chrisp-mix seemed like a natural fit, and was a favorite idea of our…

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Why Choose a Full-Service Agency?

By Lindsey Morris

Caliber is a full-service marketing agency, and you may ask yourself, What does that mean or why does that matter? First off, as a full-service agency, Caliber can handle all of your marketing needs. Our team has you covered, from consulting and branding to production and media. Think of it like a Swiss army knife:…

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Give Big, Shop Small

By Lindsey Morris

In a world of large box stores and online retailers, the importance of shopping locally is even more apparent. When we make the choice to shop at local businesses, we’re not just making a purchase – we’re supporting our neighbors, contributing to the local vibe, and keeping the spirit of our community alive. Below are…

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Reaching Programmatic Advertising’s Potential

By Caliber

Throwing your message to the wind and crossing your fingers that it lands with your audience? That’s yesterday’s approach. In today’s world, utilizing programmatic advertising isn’t just a good move; it’s a savvy marketing strategy. By delivering personalized ads to the right people at the right time on the right platform, you’ll be more effective…

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15 Facts for 15 Years

By Lindsey Morris

Caliber has had a busy and entertaining fifteen years. Curious about our achievements or perhaps some unexpected mishaps? Check out below, numbers don’t lie. Established in 2008. Sharing a birth year of Taylor Swift’s album Fearless? Iconic.  Founded by two young, ambitious creatives. The best ideas are created in your friend’s basement, right? Two Caliber office…

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