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Volunteers, Not Prisoners

By Casey Schultz

Before we get started, I should get everyone up to speed on my current status as I’m writing this. It’s a Friday morning and, so far, nothing has blown up in my face. Mandy brought in egg bake for the entire staff (it was delicious) and I’ve got a cold Diet Dew at my side (not a coffee drinker). It’s a pretty good start to the day, so please take the following with a grain

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A Tenth of Ten

By Jake Zastrow

Two weeks ago Caliber Creative celebrated its ten-year anniversary and I’ve been blessed to share in a tenth of that time. In my short period with Caliber, I’ve had many opportunities to meet new people and to grow personally and professionally. At this milestone, which marks my first year with Caliber, I would like to reflect a little bit on this past year and my career in general.I look back to my first creative job

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Annual Planning

By Kristi Kooima

The end of the year is a busy time for most businesses, especially when trying to squeeze in time to plan your marketing campaign for the upcoming year. Analyzing the past year can be a great starting point to gain insights, but I want to challenge you to go much further with your research. This is the year to really target your demographic and customize your message.Many advertisers are targeting the same demographic of Adults 25–54 and playing it

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