With 2021 being halfway over (I know, I can’t believe it either) I decided it is the perfect time to reflect on the goals I set for myself at the beginning of the year. With full transparency in mind, I have been slacking (to put it nicely) on my goals and intentions. I set many…

With the changing of seasons comes the obvious, the changing of the weather. After each long winter, when spring hits, so do the long awaited days of warmer temperatures and sunny days- the start of every midwestern’s favorite season, summer!  I was hired onto the Caliber team back in the beginning of October. When I…

As a Caliber newbie fresh out of college, one of my favorite hobbies is baking cupcakes. I feel my most creative in the kitchen, whipping up new and tasty combinations of cakes + frostings. It allows me to express myself, helps me relax and I usually have extras to bring to the Caliber Crew the…

As a branding agency, we’ve gone through the rebrand process countless times with clients from small businesses to large corporations. We know it can be a daunting task for a business to consider, but a fresh perspective and a proven branding process might be just what your business needs. Read a few of our tips…

I’m sure you’ve heard the reference to “spring cleaning” which most think of their annual cleaning chores around their home and yard. However, this can also be applied to your marketing efforts. Spring is the time to clean out the old and bring in the new. Here are a few areas that you should consider…

Everything in business, as in life, is judged by others for better or worse. My point is that attention to detail and quality go hand in hand. In the advertising world, one lapse in judgement or careless oversight can send even the most thought through concepts into the sea of scrutiny. Arrr and the scrutiny…

Sarah Madsen and Lindsey Morris have recently joined the team at Caliber.  As the new Account Coordinator, Sarah works with the creative staff to support client accounts. She is thrilled to be a part of the team that has welcomed her with open arms. “Instantly I felt as though I was meant to be a…

We are excited to announce another recent promotion in the account service team. Kristi Kooima has been promoted to Senior Account Executive.   Kristi has been an account executive with Caliber for 3 years and has grown into a leadership role to help oversee and guide the account service team. As a senior account executive,…

Whether we are meeting with a client or a new business prospect, one of the first things that our team assesses is the logo and general brand identity of the business. Is the brand modern and fresh, or is it in dire need of an update? As marketing professionals, our clients lean on our expertise…

Reload? What does that mean? We’re calling our brand update a ‘reload’ instead of a refresh as we don’t see this as a brand new Caliber, but an evolution of our current brand. Over the past few months we’ve gone through a complete overhaul of our brand-rethinking who we are and who we want to…

Back in September, I blogged about taking our team out of their comfort zones a bit for a quick off-site retreat to do some learning, listening and maybe even a little soul-searching of my own. Now that we’re nearly 5 months past this staff event – we’re finally putting into motion some of the things…

I find myself often reflecting on that word and its multifaceted meaning. When I was a kid, I perceived the meaning to be related to the physical aspect of growing faster, stronger and taller. I nailed the taller part in high school, don’t worry. As I grew older, I applied the meaning to growing my…