Whether we are meeting with a client or a new business prospect, one of the first things that our team assesses is the logo and general brand identity of the business. Is the brand modern and fresh, or is it in dire need of an update? As marketing professionals, our clients lean on our expertise…

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Reload? What does that mean? We’re calling our brand update a ‘reload’ instead of a refresh as we don’t see this as a brand new Caliber, but an evolution of our current brand. Over the past few months we’ve gone through a complete overhaul of our brand-rethinking who we are and who we want to…

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Back in September, I blogged about taking our team out of their comfort zones a bit for a quick off-site retreat to do some learning, listening and maybe even a little soul-searching of my own. Now that we’re nearly 5 months past this staff event – we’re finally putting into motion some of the things…

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We are excited to welcome our new designer, Elle Nemitz! Elle brings a fresh perspective and relevant experience to Caliber. Learn more about what makes her unique and why we’re happy to have her on the team!  Where are you originally from?Brookings, SD What do you like to do in your free time?Social time with…

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Caliber is proud to introduce Tyler, the newest addition to the team! As Production Manager, Tyler will be coordinating Caliber’s internal production schedule, working with vendors and ensuring that quality standards are met. Tyler brings a notable amount of experience to the team through his previous leadership and design roles. He is also an active…

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We try to give our clients, vendors, family and friends a taste of the strong culture we have here at Caliber from time-to-time. Culture is very important to us and we know that it’s not just developed and nurtured inside our office walls. Our leadership is committed to making sure that we take the time…

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Caliber is pleased to welcome a summer intern to the team. Get to know her a little better with our Intern Q & A. We can’t wait for an exciting summer with Madelyn!  Name: Madelyn Miller What is your hometown: Sioux City, IA Where do you go to college? University of South Dakota What are…

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We are excited to announce that Caliber has added a new member to the crew, Jamie O’Brien. Jamie will be joining as an Account Executive. She brings close to 20 years of marketing and advertising experience to Caliber. Previously, she has held multiple roles ranging from project management for web development to VP of operations.…

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There is a lot of buzz about the Super Bowl this year… some are talking about Tom Brady, others are talking about the commercials. We of course, are talking about the commercials. It’s no secret that the media spend for the Super Bowl is quite high, but is it a smart spend? As the most…

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Caliber Creative is excited to announce the promotion of Mikena Albers to Account Executive. Mikena has been with the Caliber team for two years and has advanced from her previous role as Account Assistant. Over the course of the past two years, Mikena has excelled at her day-to-day responsibilities as well as found new ways…

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