Posts by Caliber

Thinking about giving your website a fresh look but don’t know where to start? Building a website can feel overwhelming, but with some planning and a clear plan, it can actually be a fun and rewarding experience. At Caliber, we’ve got a tried-and-true process to make sure everything goes smoothly and the end result is…

In the fast-paced world of advertising, where creativity and strategy collide, knowing your team’s personality types can be a game-changer. By understanding the unique strengths of each color personality—Gold, Blue, Green, and Orange—you can create a harmonious and super productive work environment. Check out where each member of our dynamic team falls: GOLD Gold personalities…

Caliber is excited to introduce another addition to our growing team! Abby Kaup, a University of South Dakota alum, earned her Bachelor of Arts degree in Media & Journalism with a minor in Social Media Marketing. Immediately following graduation, Abby stepped into a role as the Digital Communications Specialist for USD’s internal marketing department. “After…

Caliber has added another new member to our growing team! Kayla Watkins, originally from Sioux Falls, has returned to her hometown to kick start her career after graduating from the University of South Dakota with a degree in Business Administration and a minor in Marketing. “I am very excited to be working at Caliber to…

We are excited to introduce a new face at Caliber! Meet Amanda, fresh out of the University of South Dakota with a Bachelor of Fine Arts in Graphic Design and a Certificate in Digital Marketing. “I chose graphic design because it allowed me to communicate and express my creative outlook through a variety of ways,”…

Establishing your brand goes far beyond designing a logo and selecting the right colors. It involves many different elements and deliverables that will help differentiate you from competitors and set your business up for success. Take a look at the below branding checklist to make sure you are checking all the boxes:

1. There is a lot more that goes into marketing than just the creative and design aspects. It’s easy to assume that marketing is solely about design and being creative. While creativity is important, it’s not the only thing a marketing agency focuses on. What I’ve learned is that strong client relationships are one of,…

In 2024, the Caliber team has embraced a unique challenge: the concept of staying hungry. No, it has nothing to do with satisfying your sweet cravings but instead the desire to ‘become more’ in all aspects of your life. Here is how the Caliber team is staying hungry: Hungry to learn: No matter your experience,…

Welcome, Elise, to Caliber as our account service intern! “I’m grateful for the opportunity to learn from an incredible team and grow as I look forward to my future career. As a student, I’m excited to apply my coursework to real-world experience by interning at Caliber. I couldn’t be more excited to join the team!”…

Choosing a brand color palette isn’t just about colors; it’s about defining your identity and resonating with your audience. Your brand colors are one of the first elements people notice about your brand, so it is important to make a good first visual impression. They also must enforce brand recognition, remain consistent across your brand…