1. There is a lot more that goes into marketing than just the creative and design aspects.

It’s easy to assume that marketing is solely about design and being creative. While creativity is important, it’s not the only thing a marketing agency focuses on. What I’ve learned is that strong client relationships are one of, if not the most important, aspects of working in a creative agency. The design itself flows from knowing the client and their organization, so creating a relationship with each client is important to success. 

2. Working for an agency is not as intimidating as I anticipated, especially one that focuses on their team, like Caliber.

I love working in teams, but I have heard of some situations where teamwork isn’t a priority in marketing agencies. When I visited Caliber for a job shadow in the spring of 2023, I knew something was different and that interning here would be a dream come true. Let’s just say that this team has lived up to my expectations. Caliber welcomed me with open arms and made me feel like a part of the team from day one. This isn’t found in every agency, so I’m glad to be a part of it.

3. Being able to apply my education and knowledge of marketing to the real world is pretty cool.

There’s just something about seeing your college classes apply to the real world, especially after some stressful semesters. Although I did not major in marketing, I believe that my (almost completed!) degree in public relations applies directly to what I’m learning as an intern. I love being able to take my experiences at Caliber back to the classroom.

4. Each part of the agency is vital to creating strong client relationships and overall success.

As an account services intern, I get the opportunity to observe a lot of client meetings. This has allowed me to learn how important client relationships are. What I didn’t know was how many people interacted with the client. It can be easy to think that the account team is the only one working with a client, but in reality, there is probably someone from every side of the agency working with them.

5. Time goes by fast when you are having fun.

I cannot believe that I’m into the second half of my internship (because that also means I graduate in 50 days and I’m not ready). The first half flew by, and I can imagine that the next few weeks are going to go by even faster. I’m soaking up every little piece of information and knowledge that I can. It’s been a joy getting to learn from everyone at Caliber because they are truly amazing at what they do.