Media Breakdown_Social

Media Lingo – Say What?

By Lindsey Morris on Mar 12, 2024

It’s important to have a basic understanding of your online campaign performance to help evaluate effectiveness. Here’s a brief overview of key metrics commonly used when analyzing campaign performance. Keep in mind that it’s important to consider industry-specific metric baselines when assessing your campaigns.

Click-through Rate (CTR): This is the ratio of clicks your ad receives to the number of times your ad is shown. The higher the click-through rate the better! A high CTR is a great indicator that your ad was effective with your target audience. 

Cost-per-mille (CPM): This represents the cost for every one thousand impressions, helping gauge the efficiency of your ad by breaking down your cost.

Cost-per-click (CPC): This measures the cost incurred each time a user clicks on your ad.

Reach: This is the total number of unique users who have been exposed to your ad at least once within a specific time frame.

Frequency: The average number of times your ad was shown to each user in a given time frame.

Impressions: This indicates the total number of times your ad has been viewed.

Conversions: These occur when a user completes a desired action or goal, such as downloading, installing, signing up, or making a purchase.

View Throughs: This refers to instances when a user is exposed to your ad but doesn’t initially engage, later converting after exposure.

The best news though – our team is here to help with your media needs. From strategy and planning to execution and placement to analyzing and reporting. Reach out if you are struggling to get the results you are looking for!