How To Write Great Content
1. Know your audience. Before you start writing, you need to know who you are talking to - the age group, interest and location. Once you know these things, it’s important to research the specific demo. For example, if you are talking to teens you need to know what is appealing to them and any popular lingo that they might use. 2. Be original. Yes, I know, sometimes it’s hard to come up with something...
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Get To Know Our Summer Intern!
Caliber is pleased to welcome a summer intern to the team. Get to know her a little better with our Intern Q & A. We can't wait for an exciting summer with Madelyn! Name: Madelyn Miller What is your hometown: Sioux City, IA Where do you go to college? University of South Dakota What are you studying? Graphic Design, minor in business and art history. When do you graduate? May 2020 What brought you to...
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Teamwork Equals Dream Work
Teamwork makes the dream work. A cheesy statement but oh so true. When I joined the Caliber team earlier this year, I was excited for a new opportunity to utilize my past experiences to help grow the company. Having been at my previous job for over 18 years, I was admittedly a bit nervous. However, since my first interactions with the Caliber team, I could feel this overwhelming sense of energy and collaboration and that...
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New Caliber Crew Member
We are excited to announce that Caliber has added a new member to the crew, Jamie O'Brien. Jamie will be joining as an Account Executive. She brings close to 20 years of marketing and advertising experience to Caliber. Previously, she has held multiple roles ranging from project management for web development to VP of operations. In her position at Caliber, Jamie will grow client relationships and work within our team to strengthen the potential for...
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The Social Buzz
The world of social media is constantly evolving. Keeping up with the new while ditching the old is my job. It’s important to stay current with the new updates different platforms are rolling out in order to remain successful in the advertising industry. The following are just a handful of new features and updates you can spot on social media. LinkedIn Reactions: On April 11th, LinkedIn released the news that they have now added reactions...
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Consistency is Key
You know those ads that you recognize on tv, radio and in print–just because of the way they look and sound? The logo or name might not even be revealed yet, but the graphics, images, and language just give the brand away. Take a Target commercial for example, their ads are usually showing colorful products, happy people and up-beat music. They seem to have a distinct tone and voice that comes across in their ads...
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Small Bets = Big Results
Wouldn’t it be great if small bets always led to big results? I’m not much of gambler, but even I know that you can’t expect to win on every bet you place – no matter if it’s at a casino, related to a sporting event or just a friendly office wager. Every scenario is different, but there is still a chance that you might come out on top or you might not, but you never...
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Reaching New Heights – A Bold Rebrand
Rebranding a 30-year-old company comes with many challenges and hurdles, at least when it comes to our latest rebrand. Sioux Falls Tower & Communications is a very well-established player in the tower construction marketplace, but they had a desire to expand past their geographically focused name. Above changing up the geographical focus of the brand, we also needed to position the brand to have room to grow and appeal to a new diversified customer base...
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Working With An Agency
Business owners and friends alike, often ask what the benefits are to working with an advertising agency, especially this day in age when everyone feels capable to drive their marketing efforts internally. Whether you choose to work with a niche agency that solely focuses on your specific industry or with an agency that is full-service and can assist with all marketing aspects, there are benefits to both. At Caliber, we often get asked by current...
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The ADDYs – Caliber Style
ADDY Awards night, it’s the time to comb your hair and hit the town with the best in the advertising community. The ADDY Awards is the largest creative awards competition in the advertising industry, sponsored by the American Advertising Federation . I look forward to this event every year. Seriously, I do. Without it we would all probably just keep working. It allows our busy team a slight pause to review our work from the previous...
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