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Annual Planning

By Kristi Kooima

The end of the year is a busy time for most businesses, especially when trying to squeeze in time to plan your marketing campaign for the upcoming year. Analyzing the past year can be a great starting point to gain insights, but I want to challenge you to go much further with your research. This is the year to really target your demographic and customize your message.Many advertisers are targeting the same demographic of Adults 25–54 and playing it

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Intern To Teammate

By Brad DeVille

We’re excited to announce that Tessa Kopren has been hired as Digital Marketing Associate. Tessa recently completed a summer internship with us and is finishing her major in public relations and double minor in marketing and social media at South Dakota State University. She will graduate in December.Tessa’s ambition and talents are a perfect fit for the Caliber team. Hiring her on from the internship was an easy decision. It is great to officially put

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Which Color Personality Are You?

By Austin Cragoe

 There are many different personality tests and they vary widely in depth, function and analysis. A couple basic things they all have in common is that they can teach us to better understand others’ personalities and be equipped in adapting to each personality type.When I started at Caliber earlier this year, I wanted to get to know everyone a little better so I could more quickly and effectively become a productive member of the team.

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The Importance of Brand Standards

By Mandy Gradert

 'Brand Standards' might sound like a pretty vague term, but it is one of the most important aspects to creating a successful brand. Having a complete set of brand standards will increase your company’s credibility and build up brand recognition. They can vary from simple logo and color guidelines to extensive booklets on type treatment, acceptable imagery, graphic element use, and even brand language.Below are a few reasons why brand standards are a must for

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Five Keys to Success & Happiness in an Internship

By Tessa Kopren

Hi again, from the Caliber Creative intern! Man, time flies when you’re having fun! I spent 11 weeks at Caliber assisting with content development, copywriting and other duties. I was able to learn and gain experience that will be very beneficial to my future career in the industry. From my time at Caliber, I discovered five keys to success and happiness when it comes to an internship.Know your strengthsAs an intern you need to enter

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Caliber Karts and the Park

By Tessa Kopren

We celebrated our summer outing by kicking back to our adventurous side. We spent the first half of our afternoon at Thunder Road and the second half at Sherman Park. I would have to say, we brought the THUNDER to Thunder Road. Per usual, there were many fun activities available to entertain us. The Caliber crew was particularly fond of the go-kart tracks. I mean, you really don’t know your co-workers until you take a

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Helping Others, Helping the Earth

By Tessa Kopren

You may have noticed a new trend that has been in existence for a while now, helping others and the Earth. Many companies are taking a wholesome approach at creating a better tomorrow, you might be familiar with some of these widely known brands. Some are even making an effort to directly impact our Sioux Falls community. As you may have previously known, sustainability is the process of maintaining a positive change which is usually

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Top 5 Design Lessons Learned This Year – Creativity At Work (literally)

By Jake Zastrow

We have had the opportunity to work on some really cool client work as well as some neat promotional projects for Caliber in the past year. I have selected the top 5 design lessons we’ve learned so far this year:#5 Specialized finishes are a pain – but totally worth it.Awesome textures and finishes don’t come easy, but are far from being in short supply with the variety of features and options to choose from. Gold foils,

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Keeping Caliber Culture at the Core

By Mikena Albers

You may have a crucial position at your workplace – but if you don’t vibe well or feel valued within your team, you won’t have the best performance or enjoy the day-to-day work environment. At Caliber, we value our overall office morale and keeping our company culture at the core of what we do. I took note of a few things that we do here to make each individual on our team feel just as

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