Caliber’s Magical Creative
Caliber believes in a strong culture, cool swag and awesome work. Recently, our crew combined all three of our beliefs to create something great. Introducing, the NEW Caliber Hand-Crafted Creative Headgear. We chose to create a patch that showed off our fun side. Party in the front! You will see, we tied in a yellow to give some life to the cap and to continue the summertime vibes. We gravitated towards two different cap styles...
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Fresh Start
Back-to-school time has a different meaning for everyone. Personally, I love the idea of a fresh start, a new outlook on the future and unlimited possibilities ... and a fresh set of crayons! Professionally, it’s a great chance to pause and reflect on what’s happened so far this year and review progress made, in order to accurately plan for the future. There are a few things to consider when reviewing your annual plan. If you...
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The Best Season Is Here!
It’s the best season of the year, no, not because the kids are going back to school or the beautiful colors on the trees but, because it’s football time. Yes, I’m a true, die hard, Vikings fan. Even if they NEVER get a super bowl win; however, I think this year is the year. Here at Caliber Creative we are gearing up for the football year with our annual NFL Football Pick’em contest. This is...
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Meet Our Team
The Partners Brad, Casey They don’t mess around… usually. Often seen wearing their matching aviator glasses, even been mistaken for FBI agents. The Account Executives Kristi, Jamie, Mikena These are the faces of Caliber, we made sure to save the best smiles for our clients. The Media Specialist Kelly Always pulls out all the stops for our clients, no one ever says no to Kelly. The Production Manager Austin The man behind the schedule, if...
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Flex Your Creative Muscles
When brainstorming a new design, the first thing I do is reach for my iPad or (more likely when my iPad is dead) the nearest sketchbook. I find when I try to type out my ideas, my mind goes completely blank. As a visual learner, I HAVE to see all my thoughts in one space in order to separate the good ideas from the bad. Because of this, drawing is a great way to keep...
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Work Hard, Play Harder
We try to give our clients, vendors, family and friends a taste of the strong culture we have here at Caliber from time-to-time. Culture is very important to us and we know that it’s not just developed and nurtured inside our office walls. Our leadership is committed to making sure that we take the time and dedicate resources to participating in activities outside of the normal eight-to-five work day. Recently, we participated in the South...
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How To Write Great Content
1. Know your audience. Before you start writing, you need to know who you are talking to - the age group, interest and location. Once you know these things, it’s important to research the specific demo. For example, if you are talking to teens you need to know what is appealing to them and any popular lingo that they might use. 2. Be original. Yes, I know, sometimes it’s hard to come up with something...
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Get To Know Our Summer Intern!
Caliber is pleased to welcome a summer intern to the team. Get to know her a little better with our Intern Q & A. We can't wait for an exciting summer with Madelyn! Name: Madelyn Miller What is your hometown: Sioux City, IA Where do you go to college? University of South Dakota What are you studying? Graphic Design, minor in business and art history. When do you graduate? May 2020 What brought you to...
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Teamwork Equals Dream Work
Teamwork makes the dream work. A cheesy statement but oh so true. When I joined the Caliber team earlier this year, I was excited for a new opportunity to utilize my past experiences to help grow the company. Having been at my previous job for over 18 years, I was admittedly a bit nervous. However, since my first interactions with the Caliber team, I could feel this overwhelming sense of energy and collaboration and that...
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New Caliber Crew Member
We are excited to announce that Caliber has added a new member to the crew, Jamie O'Brien. Jamie will be joining as an Account Executive. She brings close to 20 years of marketing and advertising experience to Caliber. Previously, she has held multiple roles ranging from project management for web development to VP of operations. In her position at Caliber, Jamie will grow client relationships and work within our team to strengthen the potential for...
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