The 2024 American Advertising Awards (AAAs) were a busy one for the Caliber team as we were honored to be the show’s creative sponsor-more fun to come on that. This annual show is always highly anticipated by all in the industry to showcase their best work and to see all of the other great,…

In 2024, the Caliber team has embraced a unique challenge: the concept of staying hungry. No, it has nothing to do with satisfying your sweet cravings but instead the desire to ‘become more’ in all aspects of your life. Here is how the Caliber team is staying hungry: Hungry to learn: No matter your experience,…

Welcome, Elise, to Caliber as our account service intern! “I’m grateful for the opportunity to learn from an incredible team and grow as I look forward to my future career. As a student, I’m excited to apply my coursework to real-world experience by interning at Caliber. I couldn’t be more excited to join the team!”…

Choosing a brand color palette isn’t just about colors; it’s about defining your identity and resonating with your audience. Your brand colors are one of the first elements people notice about your brand, so it is important to make a good first visual impression. They also must enforce brand recognition, remain consistent across your brand…

 We are excited to have Kaitlyn join the Caliber team! “I am excited to jump in and look forward to learning from the team here at Caliber!” Kaitlyn is a SDSU graduate (go jacks!) and most recently worked in-house as a marketing specialist, where she helped manage social media content as well as email and…

When we think of the holidays, we think of gathering around a table with our loved ones, usually enjoying food, and beverages and playing some type of game: insert custom Caliber playing cards! Pairing a set of playing cards with our delicious Chrisp-mix seemed like a natural fit, and was a favorite idea of our…

Caliber is a full-service marketing agency, and you may ask yourself, What does that mean or why does that matter? First off, as a full-service agency, Caliber can handle all of your marketing needs. Our team has you covered, from consulting and branding to production and media. Think of it like a Swiss army knife:…

In a world of large box stores and online retailers, the importance of shopping locally is even more apparent. When we make the choice to shop at local businesses, we’re not just making a purchase – we’re supporting our neighbors, contributing to the local vibe, and keeping the spirit of our community alive. Below are…

Throwing your message to the wind and crossing your fingers that it lands with your audience? That’s yesterday’s approach. In today’s world, utilizing programmatic advertising isn’t just a good move; it’s a savvy marketing strategy. By delivering personalized ads to the right people at the right time on the right platform, you’ll be more effective…

Caliber has had a busy and entertaining fifteen years. Curious about our achievements or perhaps some unexpected mishaps? Check out below, numbers don’t lie. Established in 2008. Sharing a birth year of Taylor Swift’s album Fearless? Iconic.  Founded by two young, ambitious creatives. The best ideas are created in your friend’s basement, right? Two Caliber office…

Can you believe it’s been a decade and a half since Caliber was established? We sure can’t. It feels like just yesterday we were a two man shop in our basements, reaching out to our first clients. It has been a wild ride since the idea came about, but we wouldn’t change a second. From…

Crafting a brand identity that packs a punch is like holding the key to success. Within this blog, we’ll dive into the three steps to create a compelling brand identity that resonates long after the first impression. Your brand identity is more than a simple introduction; it reflects how you embody your values and evoke…