Consistency is Key
You know those ads that you recognize on tv, radio and in print–just because of the way they look and sound? The logo or name might not even be revealed yet, but the graphics, images, and language just give the brand away. Take a Target commercial for example, their ads are usually showing colorful products, happy people and up-beat music. They seem to have a distinct tone and voice that comes across in their ads...
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Small Bets = Big Results
Wouldn’t it be great if small bets always led to big results? I’m not much of gambler, but even I know that you can’t expect to win on every bet you place – no matter if it’s at a casino, related to a sporting event or just a friendly office wager. Every scenario is different, but there is still a chance that you might come out on top or you might not, but you never...
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Reaching New Heights – A Bold Rebrand
Rebranding a 30-year-old company comes with many challenges and hurdles, at least when it comes to our latest rebrand. Sioux Falls Tower & Communications is a very well-established player in the tower construction marketplace, but they had a desire to expand past their geographically focused name. Above changing up the geographical focus of the brand, we also needed to position the brand to have room to grow and appeal to a new diversified customer base...
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Working With An Agency
Business owners and friends alike, often ask what the benefits are to working with an advertising agency, especially this day in age when everyone feels capable to drive their marketing efforts internally. Whether you choose to work with a niche agency that solely focuses on your specific industry or with an agency that is full-service and can assist with all marketing aspects, there are benefits to both. At Caliber, we often get asked by current...
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The ADDYs – Caliber Style
ADDY Awards night, it’s the time to comb your hair and hit the town with the best in the advertising community. The ADDY Awards is the largest creative awards competition in the advertising industry, sponsored by the American Advertising Federation . I look forward to this event every year. Seriously, I do. Without it we would all probably just keep working. It allows our busy team a slight pause to review our work from the previous...
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World Record Egg
If you know world_record_egg , you are familiar that the egg recently set out to break the record for “likes” on an Instagram post. The previous record holder was Kylie Jenner’s post about her daughter with about 19 million likes. The original egg post broke her record in just nine days and now the account has more than 10 million followers. I’m honestly not too concerned with this world record post, but it did catch...
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Land The Internship
Applying for an internship can be dreadful, we get it. Maybe you need to update your resume, add work to your portfolio or write that cover letter. These tasks can be time consuming, but you need to remember that it all pays off in the end, quite literally. Experience is big time when you enter the workforce and is especially valuable in our industry. With this in mind, we thought it would be beneficial to...
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Super Bowl Advertising, Is It Worth It?
There is a lot of buzz about the Super Bowl this year... some are talking about Tom Brady, others are talking about the commercials. We of course, are talking about the commercials. It’s no secret that the media spend for the Super Bowl is quite high, but is it a smart spend? As the most watched television event, brands are able to capitalize on the opportunity to receive coverage and increase brand awareness. Some brands...
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Never Settle
I want to share an important lesson that I learned during a field exercise at Basic Training and how it relates to something I try to bring to Caliber every day. Towards the end of Basic Training, everyone goes to the field to use all the skills they learned in the previous weeks. We were exhausted from training all day, digging our foxholes, setting up defensive positions and putting up our tents for the night...
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Leaning Towards Learning
In order to be successful in our industry you have to be willing to learn. Fortunately for most of us, we are prepped for a life of learning due to the years spent in school before our career. In the world of digital marketing, I have found that trends, platforms and strategies are constantly changing. In my role at Caliber, it is my responsibility to make sure that I am aware of what social platforms...
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