Behind every copywriter is the pesky roadblock standing in their way. Writer’s block. It’s inevitable and something that every writer struggles with. We all have our ways of pushing through it, but I thought I would share a few of mine. Clear your mind We’re human. We have a million things on our minds. Try…

Going into the year 2022, I set a new challenge for myself – say yes more and no less. More specifically, to things that are going to challenge me, improve me in some way, or push me out of my comfort zone. If you are anything like me, you might be hesitant to start something…

The Caliber team was pleased to work with so many great clients on a lot of new and exciting projects this past year. As a creative, I thought it would be fun to reflect on the year in a more visual way. This small sample of miscellaneous illustrations and elements is a great visual of…

As we round up another year, I like to take some time to reflect on what went right, what went wrong, what sucked, and what I accomplished. That last point, what I accomplished, always sticks out to me personally and I’m sure is a key metric to many others as they look back on how…

At Caliber, we value differing perspectives and inputs to provide our clients with holistic solutions. We understand that every individual has unique ideas and experiences, bringing us to conclusions that a single individual might not have thought of. Because of this understanding, we rely on and foster a collaborative approach to every situation. Though collaboration…

In true 2021 fashion, the Caliber elves have been hard at work preparing and transforming this year’s Chrisp-mix into something unlike you’ve ever seen before. To celebrate the most wonderful time of the year, the elves (and some guest elves) have created a Chrisp-mix cookie that encompasses Chrisp-mix in its original form but with a…

Session 3 of Leadership South Dakota took our class to Rapid City and just like the others, it was another great experience. This Rapid City experience was focused on Tourism, Natural Resources, and Military. Our First stop – Ellsworth Air Force Base. Admittedly, I know very little about Ellsworth or all the work that gets…

Mentoring is something that I really enjoy. I rarely turn down the opportunity to offer guidance to students or young professionals considering a career in advertising and marketing. Usually, you can tell in the first minute whether they give a darn or are just there because someone put them up to it.  Recently I was…

Last year when COVID hit and many companies chose to have their employees work remotely, a hot topic was how to ensure employees would stay productive while working from home. However, I’ve been working remotely for over 13 years, and I have to say that I am honestly more distracted when I am IN the…

Just like the last session of Leadership South Dakota, our Brookings session did not disappoint. If you’re wondering, the answer is still ‘Yes – you should join Leadership South Dakota’ if you get the chance. Our group is still trading emails, ideas, feedback and making plans for our next stop – Rapid City. Session 2…

Please welcome Marisa Milton to the Caliber team! As an Account Executive, she will grow client relationships as well as help them build out annual marketing plans, budget suggestions and overall marketing strategies. Marisa will also work within our team to strengthen the potential for business opportunities and find new solutions for current clients. “I’m…

We are proud to announce another recent promotion in the Caliber office. Jake Zastrow has been promoted to Creative Director. Jake has been with the Caliber team for nearly four years and has advanced his previous role as Art Director. Over the course of the past four years, Jake has found new ways to grow…