More Than A Feeling
With Valentine’s Day upon us, it’s easy to feel a variety of emotions. Stress to find the right gift for that special someone, sadness for those that are no longer with us, joy as you are planning the perfect date, surprise as you are presented with a showering of love from your friends and family. As an advertising agency, we market to a variety of different emotions. Creating a strong brand identity will intrigue customers...
Read More
Women & Media
Are you thinking of all the things you need to get done today? Maybe you’re looking at the rest of the week, trying to figure out when you can do it all. This is what’s going on in a working mother’s brain, day in and day out. So, how do women have time to consume media? Do they still spend hours on their phone, watching tv or listening to the radio? I recently read an...
Read More
2020 Vision
As we near the end of another year and even another decade, it’s only natural to look back and reminisce over all the good times and successes as well as the not so good times and failures, both personally and professionally. While you can learn a lot from the past, it’s also a great time to look ahead at the clean slate you have in front of you and determine how you are going to...
Read More
Spreading Chrisp-Mix Cheer
The legendary Chrisp-Mix made its appearance again this year. Chrisp-Mix is a tradition that was started about 8 years ago. What was first a treat on hunting trips, is now the signature Caliber snack mix. Every year around the holiday season the Caliber elves gather together to combine the secret ingredients that make Chrisp-Mix irresistible. The special treat is then delivered to clients, vendors and friends of Caliber. The theme and packaging for Chrisp-Mix varies...
Read More
Welcome Tyler, Production Manager!
Caliber is proud to introduce Tyler, the newest addition to the team! As Production Manager, Tyler will be coordinating Caliber’s internal production schedule, working with vendors and ensuring that quality standards are met. Tyler brings a notable amount of experience to the team through his previous leadership and design roles. He is also an active member of the Sioux Falls Up & Coming group. “I can't begin to explain how excited I am for this...
Read More
Five Places To Look For Design Inspiration
As a designer, it can be a challenge to create something new everyday. Sometimes ideas come easy, but more often than not a fresh dose of inspiration is needed. Stepping back and taking a look at what others are doing to solve their creative challenges is always a good place to start. Here’s a list of my five favorite places to go for a new perspective. DRIBBBLE As an invite-only platform, Dribbble has...
Read More
The ‘B-Word’ Has a Different Meaning Around Here
Lately, our team has been doing more and more work for our clients revolving around the blanket term of ‘branding’. While many other studios and agencies define branding as a service or a skill set they offer, the team at Caliber really tries to take a deeper dive into the branding process and relate it to business strategy and projected future growth. I’m not going to get into the ‘your brand is more than a...
Read More
How Good Work Is Made Great
Cue random music loud enough to drown out everything but my screen. My mind works either in full chaos or complete silence. For whatever reason, this practice leads me to wild ideas and the solutions to visual problems. The creative process, at its core, is storytelling with a purpose through design and marketing. Be the purpose just to get an idea out in the wild or to drive sales and concrete results, the “story” is...
Read More
Grow Your Business With Social Media
Many companies settle for just good enough when it comes to social media marketing. We think you deserve more than just good enough. At Caliber we use the power of analytics, creative and messaging to develop a strategy that will be effective for you and your business. In digital marketing we refer to “organic” as anything on social media that does not have paid promotion. We believe a good mix of organic and paid content...
Read More
Leading With Purpose
When I first started with Caliber as an Account Assistant, I myself was looking to be led - asking as many questions as I could to absorb feedback like a sponge. I was tagging along to meetings and taking diligent notes so that I could get an idea of what our clients liked, what marketing mediums were proven successful and what platforms were still a gray space. This year, I’m entering year two as an...
Read More