The ADDYs – Caliber Style
ADDY Awards night, it’s the time to comb your hair and hit the town with the best in the advertising community. The ADDY Awards is the largest creative awards competition in the advertising industry, sponsored by the American Advertising Federation. I look forward to this event every year. Seriously, I do. Without it we would all probably just keep working. It allows our busy team a slight pause to review our work from the previous year and
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World Record Egg
If you know world_record_egg, you are familiar that the egg recently set out to break the record for “likes” on an Instagram post. The previous record holder was Kylie Jenner’s post about her daughter with about 19 million likes. The original egg post broke her record in just nine days and now the account has more than 10 million followers. I’m honestly not too concerned with this world record post, but it did catch my
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Land The Internship
Applying for an internship can be dreadful, we get it. Maybe you need to update your resume, add work to your portfolio or write that cover letter. These tasks can be time consuming, but you need to remember that it all pays off in the end, quite literally. Experience is big time when you enter the workforce and is especially valuable in our industry. With this in mind, we thought it would be beneficial to
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Super Bowl Advertising, Is It Worth It?
There is a lot of buzz about the Super Bowl this year... some are talking about Tom Brady, others are talking about the commercials. We of course, are talking about the commercials. It’s no secret that the media spend for the Super Bowl is quite high, but is it a smart spend? As the most watched television event, brands are able to capitalize on the opportunity to receive coverage and increase brand awareness. Some brands
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Never Settle
I want to share an important lesson that I learned during a field exercise at Basic Training and how it relates to something I try to bring to Caliber every day. Towards the end of Basic Training, everyone goes to the field to use all the skills they learned in the previous weeks. We were exhausted from training all day, digging our foxholes, setting up defensive positions and putting up our tents for the night.
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Leaning Towards Learning
In order to be successful in our industry you have to be willing to learn. Fortunately for most of us, we are prepped for a life of learning due to the years spent in school before our career. In the world of digital marketing, I have found that trends, platforms and strategies are constantly changing. In my role at Caliber, it is my responsibility to make sure that I am aware of what social platforms
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It’s Beginning To Smell Like Chrisp-mix
It’s that wonderful time of year again. The holidays are quickly approaching, and the Caliber office smells like butterscotch chips and Craisins. Yes, you guessed it! It’s time for Chrisp-mix, the delicious Caliber inspired treat.This year our Chrisp-mix concoction was placed in a branded enamel mug and packaged in a festive box. We had a lot of fun with the design by including a story about how Chrisp-mix came to be, and also including a
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Volunteers, Not Prisoners
Before we get started, I should get everyone up to speed on my current status as I’m writing this. It’s a Friday morning and, so far, nothing has blown up in my face. Mandy brought in egg bake for the entire staff (it was delicious) and I’ve got a cold Diet Dew at my side (not a coffee drinker). It’s a pretty good start to the day, so please take the following with a grain
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A Tenth of Ten
Two weeks ago Caliber Creative celebrated its ten-year anniversary and I’ve been blessed to share in a tenth of that time. In my short period with Caliber, I’ve had many opportunities to meet new people and to grow personally and professionally. At this milestone, which marks my first year with Caliber, I would like to reflect a little bit on this past year and my career in general.I look back to my first creative job
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Annual Planning
The end of the year is a busy time for most businesses, especially when trying to squeeze in time to plan your marketing campaign for the upcoming year. Analyzing the past year can be a great starting point to gain insights, but I want to challenge you to go much further with your research. This is the year to really target your demographic and customize your message.Many advertisers are targeting the same demographic of Adults 25–54 and playing it
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