There has always been mixed feelings about Daylight Saving Time. And while a few areas of the country don’t follow it, the rest of us are left to figure out how to best adjust ourselves, both when it begins and when it ends. Now, I will admit that I don’t mind when it ends like…

No matter how much of a free spirit someone might be, everyone has a plan. It could be as complex as a roadmap for your career or as simple as what you want to accomplish today. Regardless, plans will be made…and plans will have to unexpectedly be changed. Personally, I like to plan out what…

We are excited to welcome our new designer, Elle Nemitz! Elle brings a fresh perspective and relevant experience to Caliber. Learn more about what makes her unique and why we’re happy to have her on the team!  Where are you originally from?Brookings, SD What do you like to do in your free time?Social time with…

I’m writing this first blog entry just days leading up to our company retreat. Full disclosure, I’m hoping this is actually a bit of a learning experience for myself as we pull together final details for our agenda and really understand what’s important to our team, our company and our future. These past couple years…

Some of you may be wondering what copywriting even means. Does it have something to do with trademarks, website coding or the company printer? The answer is no, but the word “copywriting” may have sparked those ideas to pop into your head. To be honest, before I started in the industry I had no idea…

Everyone has been affected by the pandemic in some way or another, and our state of South Dakota is no exception. This spring, Caliber was asked to create a campaign to bring awareness to a crisis counseling program available to those affected by COVID-19, with an emphasis on mental health. With the situation changing daily,…

In design and in life, problems happen everyday. I view myself as a professional problem solver, even though my parents think I just draw pictures all day. As a designer, details fluctuate, designs change, they even suck and quite honestly, they just go off the rails sometimes. So the three things that I reflect on…

Ever since Taylor released her latest album a few short weeks ago, it’s all anybody can talk (or sing) about. With no prior clues that she was deep in songwriting for the past year and beyond, she shocked fans when she announced that she was releasing Folklore. Based off what I have gathered from the…

Summer is heating up and so is social media! Some of the hottest updates are being implemented and they could be just the fit your business has been searching for.  Facebook & Instagram Shops New features on Facebook and Instagram are almost expected at this point. The two platforms are now rolling out Shops to more…

As I prepare to celebrate Independence Day with my family, there are several iconic traditions that come to my mind. Setting off fireworks, fishing and swimming at the lake, and s’mores by the fire. These traditions equate to what we call “top of mind awareness” in the advertising industry. When someone hears your company name,…

To advertise or not? That is the big question. With the change in today’s marketing world due to COVID-19 most companies are reevaluating and determining what is best for their company going forward. This change can help increase and destroy some businesses. The way consumers are living has changed significantly and how you target them…

Chaos. It’s what everyone’s talking about, right? There are so many unknowns and we tend to feel a bit out of control. There are so many questions that one simply can’t answer. This can drive those of us with a touch of OCD a little crazy. I like having all the details and facts and…