At Caliber, we’re immersed in the ever-evolving world of marketing, including technological advancements such as AI generation. In this blog, we’ll explore our thoughts on AI technology, how we implement AI, and the benefits it brings to our clients and team. It’s no secret that AI is here to stay, and rather than seeing it…

At Caliber, we thrive on the mantra of “work hard, play hard” which drives our commitment to putting in the necessary work during the week, allowing us to enjoy Friday afternoons off during the summer. It’s one of our favorite perks, giving us extra time to savor the short-lived summer season.  “I love Summer Fridays…

Caliber is excited to introduce a new member to our team, Julia Smith as Account Coordinator. Julia comes to Caliber with experience in Advertising & Marketing. In her role at Caliber, Julia will be responsible for assisting both our account services and leadership teams. She will help coordinate a variety of projects for our clients…

Outside of helping our clients with their marketing efforts, such as developing a brand or strategizing for a new campaign, our team loves to look for other ways we can offer hands-on support and get involved. Recently, agency partner, Brad DeVille, was invited on a Hero Haven Adventure to help capture their experience and witness…

Are you ready to take your marketing strategy to the next level? With competition growing and attention spans dwindling, video has become the ultimate marketing tool for brands to capture their audience’s attention, build a connection, and boost sales. Below are a few reasons why we think incorporating video into your marketing strategy is no…

We are excited to announce that Jamie O’Brien has been promoted to Senior Account Executive! Jamie has been an integral part of the Caliber team for the past 4 years as an account executive. She has utilized her many years of industry experience to better Caliber and our team members, being a resource for all.…

The American Advertising Awards of South Dakota (AAAs) has once again come and gone. Each and every year it is exciting to celebrate all of the amazing advertising that comes out of South Dakota. From agencies and internal teams of all sizes, everyone gets a chance to showcase their very best work from the previous…

Most come for the football. Some come for the food. All come for the commercials.  As advertising junkies, we look forward to all of the creativity and originality that comes with the Super Bowl commercials. Every year there are tons of great ads that make a splash and some that don’t quite hit the mark.…