In the world of branding, logos are the visual elements that signify a company’s identity. These iconic symbols serve as the face of a brand, conveying its values, personality, and purpose in a single glance. However, not all logos are created equal. In this blog post, we’ll explore the different logo types and how to…

Ever wondered what goes on behind the scenes of our illustration process? Learn how our designers take an idea and bring it to life with custom illustrations. “The Clay County Fair is an entity unlike any other around these parts. It seems everyone knows-or at least has heard-about it. It is a presence so significant…

At Caliber, we’re immersed in the ever-evolving world of marketing, including technological advancements such as AI generation. In this blog, we’ll explore our thoughts on AI technology, how we implement AI, and the benefits it brings to our clients and team. It’s no secret that AI is here to stay, and rather than seeing it…

At Caliber, we thrive on the mantra of “work hard, play hard” which drives our commitment to putting in the necessary work during the week, allowing us to enjoy Friday afternoons off during the summer. It’s one of our favorite perks, giving us extra time to savor the short-lived summer season.  “I love Summer Fridays…

Caliber is excited to introduce a new member to our team, Julia Smith as Account Coordinator. Julia comes to Caliber with experience in Advertising & Marketing. In her role at Caliber, Julia will be responsible for assisting both our account services and leadership teams. She will help coordinate a variety of projects for our clients…

Outside of helping our clients with their marketing efforts, such as developing a brand or strategizing for a new campaign, our team loves to look for other ways we can offer hands-on support and get involved. Recently, agency partner, Brad DeVille, was invited on a Hero Haven Adventure to help capture their experience and witness…

Are you ready to take your marketing strategy to the next level? With competition growing and attention spans dwindling, video has become the ultimate marketing tool for brands to capture their audience’s attention, build a connection, and boost sales. Below are a few reasons why we think incorporating video into your marketing strategy is no…