Posts by Lindsey Morris
Debunking Agency Myths
If you’ve never worked with an advertising agency, it’s natural to have certain assumptions or preconceived notions, often influenced by what you’ve heard or seen. These common misconceptions can make a company hesitant to partner with an agency, but we see them as myths that deserve to be debunked. All Agencies Are the Same Myth:…
Read MoreElevate Your Event
There is a lot that goes into planning an event. Where should it take place? How many people will attend? What’s the duration? What external support is required? Yet, one aspect often overlooked is leveraging your brand or a custom event theme to elevate the experience. Below are some of our favorite event elements that…
Read MoreMedia Lingo – Say What?
It’s important to have a basic understanding of your online campaign performance to help evaluate effectiveness. Here’s a brief overview of key metrics commonly used when analyzing campaign performance. Keep in mind that it’s important to consider industry-specific metric baselines when assessing your campaigns. Click-through Rate (CTR): This is the ratio of clicks your ad…
Read MoreThe Bar Was Set
The 2024 American Advertising Awards (AAAs) were a busy one for the Caliber team as we were honored to be the show’s creative sponsor–more fun to come on that. This annual show is always highly anticipated by all in the industry to showcase their best work and to see all of the other great,…
Read MoreWhy Choose a Full-Service Agency?
Caliber is a full-service marketing agency, and you may ask yourself, What does that mean or why does that matter? First off, as a full-service agency, Caliber can handle all of your marketing needs. Our team has you covered, from consulting and branding to production and media. Think of it like a Swiss army knife:…
Read MoreGive Big, Shop Small
In a world of large box stores and online retailers, the importance of shopping locally is even more apparent. When we make the choice to shop at local businesses, we’re not just making a purchase – we’re supporting our neighbors, contributing to the local vibe, and keeping the spirit of our community alive. Below are…
Read More15 Facts for 15 Years
Caliber has had a busy and entertaining fifteen years. Curious about our achievements or perhaps some unexpected mishaps? Check out below, numbers don’t lie. Established in 2008. Sharing a birth year of Taylor Swift’s album Fearless? Iconic. Founded by two young, ambitious creatives. The best ideas are created in your friend’s basement, right? Two Caliber office…
Read MoreCelebrating 15 Years of Change-Making and Brand-Building
Can you believe it’s been a decade and a half since Caliber was established? We sure can’t. It feels like just yesterday we were a two man shop in our basements, reaching out to our first clients. It has been a wild ride since the idea came about, but we wouldn’t change a second. From…
Read MoreCoffee with Caliber: May Edition
https://www.thinkcaliber.com/wp-content/uploads/2023/05/Coffee-With-Caliber_AE-Coordination-Team_1.mp4
Read MoreCoffee with Caliber: April Edition
https://www.thinkcaliber.com/wp-content/uploads/2023/04/Coffee-With-Caliber_Leadership-Team_1.mp4
Read More