Posts by Lindsey Morris

It’s important to have a basic understanding of your online campaign performance to help evaluate effectiveness. Here’s a brief overview of key metrics commonly used when analyzing campaign performance. Keep in mind that it’s important to consider industry-specific metric baselines when assessing your campaigns. Click-through Rate (CTR): This is the ratio of clicks your ad…

  The 2024 American Advertising Awards (AAAs) were a busy one for the Caliber team as we were honored to be the show’s creative sponsor–more fun to come on that. This annual show is always highly anticipated by all in the industry to showcase their best work and to see all of the other great,…

Caliber is a full-service marketing agency, and you may ask yourself, What does that mean or why does that matter? First off, as a full-service agency, Caliber can handle all of your marketing needs. Our team has you covered, from consulting and branding to production and media. Think of it like a Swiss army knife:…

In a world of large box stores and online retailers, the importance of shopping locally is even more apparent. When we make the choice to shop at local businesses, we’re not just making a purchase – we’re supporting our neighbors, contributing to the local vibe, and keeping the spirit of our community alive. Below are…

Caliber has had a busy and entertaining fifteen years. Curious about our achievements or perhaps some unexpected mishaps? Check out below, numbers don’t lie. Established in 2008. Sharing a birth year of Taylor Swift’s album Fearless? Iconic.  Founded by two young, ambitious creatives. The best ideas are created in your friend’s basement, right? Two Caliber office…

Can you believe it’s been a decade and a half since Caliber was established? We sure can’t. It feels like just yesterday we were a two man shop in our basements, reaching out to our first clients. It has been a wild ride since the idea came about, but we wouldn’t change a second. From…

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The American Advertising Awards of South Dakota (AAAs) has once again come and gone. Each and every year it is exciting to celebrate all of the amazing advertising that comes out of South Dakota. From agencies and internal teams of all sizes, everyone gets a chance to showcase their very best work from the previous…

Caliber has always seen the importance of a positive and productive work environment. That’s why in the past few months we have made improvements to our office space. Of course we wanted it to look fresh and creative, but it has also added more flexibility and collaboration options for our team. The new additions offer…