Elevate Your Event
There is a lot that goes into planning an event. Where should it take place? How many people will attend? What's the duration? What external support is required? Yet, one aspect often overlooked is leveraging your brand or a custom event theme to elevate the experience. Below are some of our favorite event elements that have boosted the success of our clients' events.
Creating The Experience
Creating a positive first impression matters. That’s why it is important to set the tone for your event as soon as attendees walk through the doors. Ensuring things are exciting and convenient for your attendees can greatly influence the atmosphere.
- Custom Name Tags: Branded name tags add a great personal touch and help attendees feel welcome.
- Custom Swag: Offer branded merchandise such as pens, notebooks, tote bags, or apparel as giveaways or event souvenirs, providing attendees with reminders of the brand.
- Photo Backdrop: Providing a custom space for attendees to take photos can boost interaction between attendees and be a great way to encourage attendees to post about the event.
Communicating With Your Attendees
How do you plan on distributing your information about the event and during the event? It is important to think through the best way to convey your message to the audience. Here are examples of collateral to consider when organizing your event.
- Invites: Creating a unique invitation specific to your event helps generate anticipation and ensures your attendees have all the information they may need.
- Table Tents: The possibilities are endless with table tents. A simple, yet effective way to have information readily available for your attendees. Content could include event schedule, menu, table numbers or QR codes directed to larger online efforts.
- Signage: Use branded banners, posters, and directional signs throughout the venue to guide attendees and reinforce brand presence.
- Programs: Providing your attendees with a program or agenda lets them know exactly what to expect and can guide the event to stay on schedule.
Take Advantage of Digital
Taking advantage of digital features during your event offers numerous benefits. It’s a simple, cost-effective way to add branding and generate excitement. These efforts can also be crucial to maintaining your audience's attention while ensuring smooth transitions throughout the entire event.
- Welcome Video: A welcome video sets the tone for the event, establishing the atmosphere and getting your attendees excited for what's ahead.
- Branded Presentations: Well-designed presentations can often reinforce professionalism and attention to detail, enhancing speaker credibility.
- Video Loops: Create visually appealing video loops or backgrounds featuring brand elements to display on screens throughout the venue. This adds ambiance and reinforces brand presence in the environment.
- Countdown Videos: Utilizing countdown videos can help prompt guests to return to their seats and keep your event on schedule.
- Speaker Introduction Videos: Creating speaker intro videos provides smooth transitions from the announcement to them getting up on stage. It also can be a great way to provide background information, establish credibility, and personalize the introduction.
All in all, events should offer a unique experience to your attendees and there are countless ways to incorporate your brand throughout. Take a look at some recent events we've collaborated on with our partners to inspire fresh ideas and enhance your next event with a touch of creativity!
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