Marketing During a Pandemic

While brands and marketers continue to respond to the current global pandemic situation, the one thing we’ve been trying to keep in mind is to remember what we’re really in this business to do… help our clients communicate. That’s easy to say when times are good and ideas are easy, but it’s different now. It…

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Awesome Work, Incredible Clients

ADDY Awards, it’s that time again. The time to celebrate the work our team has done throughout the past year for our clients. Amongst the busyness of the industry and the surge of new ideas, projects and opportunities;  the ADDY Awards allows us to slow down and really appreciate the end product of each project.…

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Spreading Chrisp-Mix Cheer

The legendary Chrisp-Mix made its appearance again this year. Chrisp-Mix is a tradition that was started about 8 years ago. What was first a treat on hunting trips, is now the signature Caliber snack mix. Every year around the holiday season the Caliber elves gather together to combine the secret ingredients that make Chrisp-Mix irresistible.…

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The ‘B-Word’ Has a Different Meaning Around Here

Lately, our team has been doing more and more work for our clients revolving around the blanket term of ‘branding’. While many other studios and agencies define branding as a service or a skill set they offer, the team at Caliber really tries to take a deeper dive into the branding process and relate it…

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Grow Your Business With Social Media

Many companies settle for just good enough when it comes to social media marketing. We think you deserve more than just good enough. At Caliber we use the power of analytics, creative and messaging to develop a strategy that will be effective for you and your business.  In digital marketing we refer to “organic” as…

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Leading With Purpose

When I first started with Caliber as an Account Assistant, I myself was looking to be led – asking as many questions as I could to absorb feedback like a sponge. I was tagging along to meetings and taking diligent notes so that I could get an idea of what our clients liked, what marketing…

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Making A Difference

Our clients and friends in the community are constantly improving our city with their resilient and endless efforts. It is because of their actions that our community is so strong and supportive.  With the recent storm damage, the Helpline Center was quick to respond with their resources. The Helpline Center, along with their other services,…

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Meet Our Team

The PartnersBrad, CaseyThey don’t mess around… usually. Often seen wearing their matching aviator glasses, even been mistaken for FBI agents. The Account ExecutivesKristi, Jamie, MikenaThese are the faces of Caliber, we made sure to save the best smiles for our clients. The Media SpecialistKellyAlways pulls out all the stops for our clients, no one ever…

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Flex Your Creative Muscles

When brainstorming a new design, the first thing I do is reach for my iPad or (more likely when my iPad is dead) the nearest sketchbook. I find when I try to type out my ideas, my mind goes completely blank. As a visual learner, I HAVE to see all my thoughts in one space…

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How To Write Great Content

1.  Know your audience. Before you start writing, you need to know who you are talking to – the age group, interest and location. Once you know these things, it’s important to research the specific demo. For example, if you are talking to teens you need to know what is appealing to them and any…

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