Be Resilient in 2021

To say that 2020 has been a tough year for all of us is an understatement. We all know that with this historic year, the entire world has undergone tremendous changes. Stay at home orders were put in place, businesses were forced to close their doors, holiday gatherings were cancelled…the list could go on forever.…

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Change is a Challenge

No matter how much of a free spirit someone might be, everyone has a plan. It could be as complex as a roadmap for your career or as simple as what you want to accomplish today. Regardless, plans will be made…and plans will have to unexpectedly be changed. Personally, I like to plan out what…

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Why Go? (Part 1 of 2)

I’m writing this first blog entry just days leading up to our company retreat. Full disclosure, I’m hoping this is actually a bit of a learning experience for myself as we pull together final details for our agenda and really understand what’s important to our team, our company and our future. These past couple years…

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Powerful Copywriting

Some of you may be wondering what copywriting even means. Does it have something to do with trademarks, website coding or the company printer? The answer is no, but the word “copywriting” may have sparked those ideas to pop into your head. To be honest, before I started in the industry I had no idea…

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Taylor Swift: Pop Star or Marketing Genius?

Ever since Taylor released her latest album a few short weeks ago, it’s all anybody can talk (or sing) about. With no prior clues that she was deep in songwriting for the past year and beyond, she shocked fans when she announced that she was releasing Folklore. Based off what I have gathered from the…

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The Hottest Updates On Social Media

Summer is heating up and so is social media! Some of the hottest updates are being implemented and they could be just the fit your business has been searching for.  Facebook & Instagram Shops New features on Facebook and Instagram are almost expected at this point. The two platforms are now rolling out Shops to more…

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DIY Marketing

As a kid, I watched my father tackle various home improvement projects, regardless if he had the knowledge on how to do it or not. I think that a lot of people are like my father and choose the DIY path to save money and feel self-sufficient. I myself, at one time, had adopted a…

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Work Relationships When Working From Home

The other day, I read through a list of positives that someone had assembled in regards to working from home. On the top of their list it said “Less internal conversations so you can be more efficient.” That comment stuck with me and made me appreciate the collaboration and teamwork we have at Caliber. Some…

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Digital Marketing: Spring Cleaning Edition

Whether you are getting down to business with spring cleaning, planting your garden or grilling out… There is just something about springtime. It’s a great time to re-energize yourself for the summer months ahead and reflect on the first quarter of the year. This doesn’t just apply to your home, but also your business. Now…

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Marketing During a Pandemic

While brands and marketers continue to respond to the current global pandemic situation, the one thing we’ve been trying to keep in mind is to remember what we’re really in this business to do… help our clients communicate. That’s easy to say when times are good and ideas are easy, but it’s different now. It…

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