6 Logo Design Types Everyone Should Know
By Cody Bunger on Aug 29, 2023
In the world of branding, logos are the visual elements that signify a company's identity. These iconic symbols serve as the face of a brand, conveying its values, personality, and purpose in a single glance. However, not all logos are created equal. In this blog post, we'll explore the different logo types and how to use them effectively to bolster your brand's presence.
Typographic logos focus solely on the brand name. These logos are designed using custom fonts or lettering styles to create a distinctive visual representation of the company's name. Wordmarks are an excellent choice when your brand name is already recognizable, or when you want to establish brand recognition through the name itself.
- For brands with short, memorable names
- When you want to emphasize the brand's name over any visual elements
- In cases where you want a clean, minimalistic design that is easy to reproduce across various platforms
These are a non-literal representation of concepts, using shapes, colors, and forms to evoke certain emotions or ideas. These logos encourage viewers to interpret the meaning, fostering a deeper engagement. Abstract logos work well when a brand wants to stand out with a unique and thought-provoking visual.
- When aiming to create an element of mystery or intrigue
- For brands that want to convey complex ideas through visual simplicity
- When the logo's aesthetic and emotional impact are primary considerations
Combines both text and a symbol, creating a logo that offers the best of both worlds. The text provides the brand name's clarity, while the symbol adds a memorable visual element. This type of logo is flexible, allowing the text and symbol to be used together or separately, depending on the context.
- When you want to establish both brand name recognition and a memorable visual symbol
- For brands that have a unique symbol but also want to emphasize their name
- When you want flexibility in logo usage across different mediums
These often resemble badges or seals, with the brand name encased within a symbol or icon. These logos exude a sense of tradition, authority, and heritage. They are commonly used by organizations, educational institutions, and sports teams.
- For brands that want to convey a sense of tradition, history, or authority
- In situations where a formal or official look is desired
- When you want to emphasize a specific identity, such as a local or community-oriented brand
Also known as Letter Marks, consist of a brand's initials or acronym. These logos condense the brand's name into a visually appealing and memorable form. Lettermarks are especially useful when the brand name is lengthy or difficult to pronounce.
- For brands with long names that need an abbreviation
- When you want to focus on the brand's initials for simplicity and recognition
- In situations where the initials themselves have strong recognition and association
Pictorial logos feature a literal representation of an object, animal, or concept relevant to the brand. These logos communicate the brand's essence through easily recognizable visuals. Pictorial logos are ideal for companies with distinct products, services, or characteristics that can be depicted graphically.
- When the brand has a tangible and recognizable element to depict
- For brands that want to establish a direct connection between their logo and offerings
- When the chosen visual can resonate with the audience and convey the brand's values
In a world where first impressions linger, logos serve as your brand's introductory handshake. It's important to choose a logo that aligns with your brand's identity and captivates your audience, forging a lasting impact.