As a branding agency, we’ve gone through the rebrand process countless times with clients from small businesses to large corporations. We know it can be a daunting task for a business to consider, but a fresh perspective and a proven branding process might be just what your business needs. Read a few of our tips…

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Everyone has been affected by the pandemic in some way or another, and our state of South Dakota is no exception. This spring, Caliber was asked to create a campaign to bring awareness to a crisis counseling program available to those affected by COVID-19, with an emphasis on mental health. With the situation changing daily,…

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A good brand isn’t something that develops quickly, and it definitely shouldn’t be something that is ignored. It can make or break your business, especially in the long run. Read the five common branding mistakes below to see if you are on the right track in your business’s branding efforts. Not knowing who you actually…

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As a designer, it can be a challenge to create something new everyday. Sometimes ideas come easy, but more often than not a fresh dose of inspiration is needed. Stepping back and taking a look at what others are doing to solve their creative challenges is always a good place to start. Here’s a list…

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You know those ads that you recognize on tv, radio and in print–just because of the way they look and sound? The logo or name might not even be revealed yet, but the graphics, images, and language just give the brand away. Take a Target commercial for example, their ads are usually showing colorful products,…

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It’s that wonderful time of year again. The holidays are quickly approaching, and the Caliber office smells like butterscotch chips and Craisins. Yes, you guessed it! It’s time for Chrisp-mix, the delicious Caliber inspired treat. This year our Chrisp-mix concoction was placed in a branded enamel mug and packaged in a festive box. We had…

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  ‘Brand Standards’ might sound like a pretty vague term, but it is one of the most important aspects to creating a successful brand. Having a complete set of brand standards will increase your company’s credibility and build up brand recognition. They can vary from simple logo and color guidelines to extensive booklets on type…

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