Reaching New Heights – A Bold Rebrand

By Casey Schultz

Rebranding a 30-year-old company comes with many challenges and hurdles, at least when it comes to our latest rebrand. Sioux Falls Tower & Communications is a very well-established player in the tower construction marketplace, but they had a desire to expand past their geographically focused name. Above changing up the geographical focus of the brand,…

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Working With An Agency

By Casey Schultz

Business owners and friends alike, often ask what the benefits are to working with an advertising agency, especially this day in age when everyone feels capable to drive their marketing efforts internally. Whether you choose to work with a niche agency that solely focuses on your specific industry or with an agency that is full-service…

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The ADDYs – Caliber Style

By Brad DeVille

ADDY Awards night, it’s the time to comb your hair and hit the town with the best in the advertising community. The ADDY Awards is the largest creative awards competition in the advertising industry, sponsored by the American Advertising Federation. I look forward to this event every year. Seriously, I do. Without it we would all…

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World Record Egg

By Caliber

If you know world_record_egg, you are familiar that the egg recently set out to break the record for “likes” on an Instagram post. The previous record holder was Kylie Jenner’s post about her daughter with about 19 million likes. The original egg post broke her record in just nine days and now the account has…

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Land The Internship

By Casey Schultz

Applying for an internship can be dreadful, we get it. Maybe you need to update your resume, add work to your portfolio or write that cover letter. These tasks can be time consuming, but you need to remember that it all pays off in the end, quite literally. Experience is big time when you enter…

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Super Bowl Advertising, Is It Worth It?

By Caliber

There is a lot of buzz about the Super Bowl this year… some are talking about Tom Brady, others are talking about the commercials. We of course, are talking about the commercials. It’s no secret that the media spend for the Super Bowl is quite high, but is it a smart spend? As the most…

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Never Settle

By Casey Schultz

I want to share an important lesson that I learned during a field exercise at Basic Training and how it relates to something I try to bring to Caliber every day. Towards the end of Basic Training, everyone goes to the field to use all the skills they learned in the previous weeks. We were…

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Leaning Towards Learning

By Casey Schultz

In order to be successful in our industry you have to be willing to learn. Fortunately for most of us, we are prepped for a life of learning due to the years spent in school before our career. In the world of digital marketing, I have found that trends, platforms and strategies are constantly changing.…

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It’s Beginning To Smell Like Chrisp-mix

By Mandy Sturdevant

It’s that wonderful time of year again. The holidays are quickly approaching, and the Caliber office smells like butterscotch chips and Craisins. Yes, you guessed it! It’s time for Chrisp-mix, the delicious Caliber inspired treat. This year our Chrisp-mix concoction was placed in a branded enamel mug and packaged in a festive box. We had…

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Volunteers, Not Prisoners

By Casey Schultz

Before we get started, I should get everyone up to speed on my current status as I’m writing this. It’s a Friday morning and, so far, nothing has blown up in my face. Mandy brought in egg bake for the entire staff (it was delicious) and I’ve got a cold Diet Dew at my side…

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A Tenth of Ten

By Casey Schultz

Two weeks ago Caliber Creative celebrated its ten-year anniversary and I’ve been blessed to share in a tenth of that time. In my short period with Caliber, I’ve had many opportunities to meet new people and to grow personally and professionally. At this milestone, which marks my first year with Caliber, I would like to…

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Annual Planning

By Caliber

The end of the year is a busy time for most businesses, especially when trying to squeeze in time to plan your marketing campaign for the upcoming year. Analyzing the past year can be a great starting point to gain insights, but I want to challenge you to go much further with your research. This…

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