Some of you may be wondering what copywriting even means. Does it have something to do with trademarks, website coding or the company printer? The answer is no, but the word “copywriting” may have sparked those ideas to pop into your head. To be honest, before I started in the industry I had no idea…

Everyone has been affected by the pandemic in some way or another, and our state of South Dakota is no exception. This spring, Caliber was asked to create a campaign to bring awareness to a crisis counseling program available to those affected by COVID-19, with an emphasis on mental health. With the situation changing daily,…

In design and in life, problems happen everyday. I view myself as a professional problem solver, even though my parents think I just draw pictures all day. As a designer, details fluctuate, designs change, they even suck and quite honestly, they just go off the rails sometimes. So the three things that I reflect on…

Ever since Taylor released her latest album a few short weeks ago, it’s all anybody can talk (or sing) about. With no prior clues that she was deep in songwriting for the past year and beyond, she shocked fans when she announced that she was releasing Folklore. Based off what I have gathered from the…

Summer is heating up and so is social media! Some of the hottest updates are being implemented and they could be just the fit your business has been searching for.  Facebook & Instagram Shops New features on Facebook and Instagram are almost expected at this point. The two platforms are now rolling out Shops to more…

As I prepare to celebrate Independence Day with my family, there are several iconic traditions that come to my mind. Setting off fireworks, fishing and swimming at the lake, and s’mores by the fire. These traditions equate to what we call “top of mind awareness” in the advertising industry. When someone hears your company name,…

To advertise or not? That is the big question. With the change in today’s marketing world due to COVID-19 most companies are reevaluating and determining what is best for their company going forward. This change can help increase and destroy some businesses. The way consumers are living has changed significantly and how you target them…

Chaos. It’s what everyone’s talking about, right? There are so many unknowns and we tend to feel a bit out of control. There are so many questions that one simply can’t answer. This can drive those of us with a touch of OCD a little crazy. I like having all the details and facts and…

As a kid, I watched my father tackle various home improvement projects, regardless if he had the knowledge on how to do it or not. I think that a lot of people are like my father and choose the DIY path to save money and feel self-sufficient. I myself, at one time, had adopted a…

The other day, I read through a list of positives that someone had assembled in regards to working from home. On the top of their list it said “Less internal conversations so you can be more efficient.” That comment stuck with me and made me appreciate the collaboration and teamwork we have at Caliber. Some…

Whether you are getting down to business with spring cleaning, planting your garden or grilling out… There is just something about springtime. It’s a great time to re-energize yourself for the summer months ahead and reflect on the first quarter of the year. This doesn’t just apply to your home, but also your business. Now…

While brands and marketers continue to respond to the current global pandemic situation, the one thing we’ve been trying to keep in mind is to remember what we’re really in this business to do… help our clients communicate. That’s easy to say when times are good and ideas are easy, but it’s different now. It…