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Could Black Friday Go Dark?

By Kelly Buss on Nov 19, 2020

What does this exactly mean? This day for sure marks the start of the holidays, but it can mean many different things to each person. Some people think this is the biggest shopping day to get the best deals, but to others it means spending time with family and friends, doing something they enjoy. 

The actual term “Black Friday” was first used in September 1869 when two investors drove up the price of gold and caused a crash that day. The stock market dropped 20% and foreign trade stopped. Farmers suffered a 50% dip in wheat and corn harvest values.  In the 1950’s, Philadelphia police used the “Black Friday” term to refer to the day between Thanksgiving and the Army Navy game. Huge crowds of shoppers went to the city that Friday and cops had to work long hours to cover crowds. By the late 1980’s, “Black Friday” had spread nationally with the more positive “red to black” backstory.

This year “Black Friday” will look and feel differently. You might still keep that tradition or you might start a new one this year, but how advertisers are targeting you is very different this year. They might be doing all month deals, weekly online deals or have chosen to do nothing at all. This all has to do with 2020 and what you could call “Dark” Black Friday. But what could a “Dark” Black Friday mean? It could mean business closures, struggling small businesses or even the last profitable month/day for some retailers. On the other hand it could mean more online spending and profitable big businesses. Either way, it will definitely be different than what we have seen in past years.

Just like retailers and how they had to adjust for 2020 Black Friday. Businesses need to be able to adjust and make sure they are targeting their customers effectively by using the correct media outlets for their upcoming marketing campaigns. Our team has the marketing experience and knowledge to better position your business. Reach out if you need an extra hand to help with your media strategy!