‘Brand Standards’ might sound like a pretty vague term, but it is one of the most important aspects to creating a successful brand. Having a complete set of brand standards will increase your company’s credibility and build up brand recognition. They can vary from simple logo and color guidelines to extensive booklets on type treatment,…

Hi again, from the Caliber Creative intern! Man, time flies when you’re having fun! I spent 11 weeks at Caliber assisting with content development, copywriting and other duties. I was able to learn and gain experience that will be very beneficial to my future career in the industry. From my time at Caliber, I discovered…

We celebrated our summer outing by kicking back to our adventurous side. We spent the first half of our afternoon at Thunder Road and the second half at Sherman Park. I would have to say, we brought the THUNDER to Thunder Road. Per usual, there were many fun activities available to entertain us. The Caliber…

You may have noticed a new trend that has been in existence for a while now, helping others and the Earth. Many companies are taking a wholesome approach at creating a better tomorrow, you might be familiar with some of these widely known brands. Some are even making an effort to directly impact our Sioux…

We have had the opportunity to work on some really cool client work as well as some neat promotional projects for Caliber in the past year. I have selected the top 5 design lessons we’ve learned so far this year: #5 Specialized finishes are a pain – but totally worth it.Awesome textures and finishes don’t come…

You may have a crucial position at your workplace – but if you don’t vibe well or feel valued within your team, you won’t have the best performance or enjoy the day-to-day work environment. At Caliber, we value our overall office morale and keeping our company culture at the core of what we do. I…