Whether we are meeting with a client or a new business prospect, one of the first things that our team assesses is the logo and general brand identity of the business. Is the brand modern and fresh, or is it in dire need of an update? As marketing professionals, our clients lean on our expertise…

Reload? What does that mean? We’re calling our brand update a ‘reload’ instead of a refresh as we don’t see this as a brand new Caliber, but an evolution of our current brand. Over the past few months we’ve gone through a complete overhaul of our brand-rethinking who we are and who we want to…

Back in September, I blogged about taking our team out of their comfort zones a bit for a quick off-site retreat to do some learning, listening and maybe even a little soul-searching of my own. Now that we’re nearly 5 months past this staff event – we’re finally putting into motion some of the things…

I find myself often reflecting on that word and its multifaceted meaning. When I was a kid, I perceived the meaning to be related to the physical aspect of growing faster, stronger and taller. I nailed the taller part in high school, don’t worry. As I grew older, I applied the meaning to growing my…

To say that 2020 has been a tough year for all of us is an understatement. We all know that with this historic year, the entire world has undergone tremendous changes. Stay at home orders were put in place, businesses were forced to close their doors, holiday gatherings were cancelled…the list could go on forever.…

We are excited to announce the promotion of Mandy Sturdevant to Senior Designer.  Mandy Sturdevant has been with the Caliber team for four years and has advanced her previous role as Designer. Over the course of the past four years, Mandy has excelled at her day-to-day responsibilities, found new ways to grow in her position…

As an Account Executive, my day-to-day responsibilities range from budget tracking to meetings, research and proactive planning for my clients. While I do love to work with spreadsheets and to-do lists, my favorite role is to bring the Caliber team together for a brainstorming session. We are able to talk over challenges in an effort…

What does this exactly mean? This day for sure marks the start of the holidays, but it can mean many different things to each person. Some people think this is the biggest shopping day to get the best deals, but to others it means spending time with family and friends, doing something they enjoy.  The…

There has always been mixed feelings about Daylight Saving Time. And while a few areas of the country don’t follow it, the rest of us are left to figure out how to best adjust ourselves, both when it begins and when it ends. Now, I will admit that I don’t mind when it ends like…

No matter how much of a free spirit someone might be, everyone has a plan. It could be as complex as a roadmap for your career or as simple as what you want to accomplish today. Regardless, plans will be made…and plans will have to unexpectedly be changed. Personally, I like to plan out what…

We are excited to welcome our new designer, Elle Nemitz! Elle brings a fresh perspective and relevant experience to Caliber. Learn more about what makes her unique and why we’re happy to have her on the team!  Where are you originally from?Brookings, SD What do you like to do in your free time?Social time with…

I’m writing this first blog entry just days leading up to our company retreat. Full disclosure, I’m hoping this is actually a bit of a learning experience for myself as we pull together final details for our agenda and really understand what’s important to our team, our company and our future. These past couple years…