A Campaign Destined for Greatness

Plains Commerce Bank



We set out to create a campaign for Plains Commerce Bank’s Mitchell Branch to promote their loan options for recreational vehicles as well as build checking account relationships within the community. The main challenge was coming up with a theme that would fit perfectly with both of these concepts.

PCB Be Great Case Study-07
PCB Be Great Case Study-02


The crew got to work, and established the tagline “Be Great.” This allowed us to focus not only on the delayed payment options and heading towards greatness while leaving all worries behind, but also the greatness that banking with Plains Commerce Bank brings. We were pleased with the versatility that this campaign offered, and were able to utilize it for a variety of collateral pieces, social graphics, and billboards.