So Much More Than a Recruitment Campaign

Dakota Tube

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Dakota Tube in Watertown launched a recruitment campaign in March to promote their outstanding workplace. Everything from a clean and safe work environment, to great starting wages, Dakota Tube is so much more than you expect. We had the opportunity of putting faces to this positive and upbeat workplace.

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The tagline "So Much More" gave us multiple options to push the benefits and incentives of working at Dakota Tube. We paired up photos of genuine people that enjoy their job with different words that tie in with the tagline. Caliber had the opportunity of creating social, digital, video and radio ads, as well as a collateral print piece and a new careers webpage. We were pleased with the final outcome of the campaign as it shows that Dakota Tube truly is so much more than you expect.

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