A Brand Built to Serve

Hero Haven



The founders of Hero Haven recently reached out to Caliber for their branding and messaging needs, and we jumped at the chance to work with them. Hero Haven is a non-profit organization established by fellow service members as a way to give back to the people who serve and protect our country in a real and genuine way. Their overall mission is to provide life-giving outdoor adventures for those in uniform who go above and beyond the call of duty, at no cost to them. After learning more about the non-profit's mission, goals, and vision, the Caliber team dug right into creating a brand that could represent and promote such a great cause.


They tasked us with creating a mark that has both a military and a patriotic focus all in one. This resulted in an ‘HH’ monogram in a shield holding shape with a star. The primary mark includes the monogram and full name, while the secondary marks are broken down and simplified into various formats. These extra elements gave Hero Haven the solid, yet versatile brand they were looking for.


The rest of the branding elements followed suit. An earth tone color palette was chosen to represent military and service uniform colors as well as the outdoors. A custom topographic pattern was designed that included touches of Hero Haven branding as well as specialty badges to represent the types of adventures available.



The entire team at Caliber is more than proud to partner with the founders of Hero Haven and their great mission. We can’t wait to see where their new brand will take them and the effect they will have on the lives of those who serve. For more information or to make a contribution, visit hero-haven.org.