A Modern Combination of Urban and Rural
Lincoln County of South Dakota was in need of an identity and logo update. They felt the need to modernize the county’s image and branding, and also differentiate themselves from the many other Lincoln Counties in the US. We worked with the Lincoln County team to create an identity that would truly reflect the county and the residents that live there. A strong symbol was created that equally represented the urban and rural population, as well as the landscape of the county.
A family of logos were created to work alongside the main Lincoln County logo and further brand the main branches of the county. Identity systems were created to provide cohesive correspondence materials for the county and give them a unified look.