Security State Bank has been serving South Dakota with locations across south eastern South Dakota. With new rural expansions in progress, it became time to refresh their previous look. With an updated visual theme, came a new tagline Your Story. Our Priority. We believe this captures Security Banks vision to keep their customers first.
Centered on the bank’s commitment to its customers, messaging was refined to reflect this focus. We expanded upon the existing Security Bank logo by rethinking the color palette and including the new tagline. New photo containers, typefaces and colors gave us the ammunition to refresh the brand. Multiple series of digital, social, and online video ads were executed to raise awareness in the new market and strengthen the bank’s overall digital presence.
