behold! it’s fair time

Everyone’s heard of the Seven Wonders of the World—but what about the Wonders of the World’s Greatest County Fair? When it comes to iconic attractions, awe-inspiring sights and “you had to be there” moments, the Clay County Fair is full of one-of-a-kind experiences that bring crowds back year after year.

For the 2025 Clay County Fair campaign, we set out to celebrate just that. We turned the spotlight on the things that make this event more than just a county fair—it’s a spectacle of tradition, joy and wonder.

BEHOLD! There are so many wonderful things packed into the nine days of the Clay County Fair, it’s almost impossible to pick favorites! And while we couldn’t capture every incredible moment in a quick 30-second spot, we gave it our best shot. These energetic radio ads bring our wonders to life and call out the can’t-miss experiences the fair has to offer.

grandstand radio :30

food radio :30

agriculture radio :30

For the campaign video, we zoomed (way) out to put these awe-inspiring wonders on the map. Showcasing the Clay County Fair as a destination worth national attention, we highlighted its most beloved attractions with a level of importance usually reserved for global landmarks. It is the World’s Greatest County Fair, after all.

From legendary livestock barns to deep-fried delights, we brought each “wonder” to life with fun, bold headlines and custom-drawn illustrations, inviting fairgoers to come see and experience the Wonders of the World’s Greatest County Fair for themselves.

behold! it’s fair time

grandstand radio :30

food radio :30

agriculture radio :30

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