fresh moves downtown

The installations include interior and exterior signage, wall graphics, window vinyls and environmental cues that guide customers through the store while reinforcing the brand story. Outside, vibrant storefront graphics and custom window treatments announce the brand to the downtown corridor, drawing in passersby with energy and clarity. Inside, every element, from wayfinding signage and menu boards to subtle brand nods in wall graphics and finishes, was carefully curated to create a cohesive, inviting experience.

The Open for Good campaign targeted downtown audiences seeking healthy, local, grab-and-go lunch options. Located in the new Cherapa development in downtown Sioux Falls, the second Pomegranate Market introduced a unique grocery experience to the area. Social, digital display, billboard and radio placements drove awareness ahead of the late-2025 opening.

Playful and signature touches, including references to the bike motif from the rebrand, design elements and color cues from the updated brand visuals, make the environment distinct, memorable and unmistakably Pomegranate Market. By combining thoughtful environmental graphics with practical signage solutions, the downtown store becomes more than a retail space; it is a brand-forward destination that extends the original store’s personality while signaling the brand’s evolution and future growth.