Building a Brand on a Solid Foundation
TSP, Inc. has been a regional leader in the architecture and design industry since 1930. As the business continues growing in their three large markets, they needed a strong and dynamic brand to stand alongside them. TSP is passionate about designing buildings with people in mind, and Caliber set out to continue building a brand that will allow them to stay true to their solid foundation and highlight their employee ownership roots.
Our team focused the positioning line of "Better By Design" to create the brand elements and incorporate shapes and lines that originate from some of the buildings and facilities TSP designs and builds. The different elements all come together to explain who TSP is visually, and continue building on the foundation started nearly 70 years ago.