a Winning Hand for a Prized Brand


Canterbury Case Study_WEB-02


A classic Minnesota attraction, Canterbury Park in Shakopee is well known in the region for horse racing. The Canterbury team approached Caliber looking for new ways to promote the Park's casino games and events, as well as highlight that they are much more than a racetrack. Their brand was in need of updates that would create ease of use and consistency across all platforms and sectors of the park, all while remaining recognizable as Canterbury Park.


Caliber got to work on developing an updated look and messaging to promote all three major aspects that Canterbury Park has to offer-horse racing, casino games and events. In order to do this, a new level of excitement was brought to the brand with an updated color palette, bold typography, and playful patterns. A slightly outdated Canterbury Park logo was also given a refresh to look more modern and appealing.

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