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Digital Marketing: Spring Cleaning Edition

By Casey Schultz on May 4, 2020

Whether you are getting down to business with spring cleaning, planting your garden or grilling out… There is just something about springtime. It’s a great time to re-energize yourself for the summer months ahead and reflect on the first quarter of the year. This doesn’t just apply to your home, but also your business. Now is a great time to freshen up your digital marketing efforts, so you can go into the rest of the year feeling confident. Below are three actions you can take right now that will make a difference in the future. 

Assess what’s working 
In a digital world that is evolving almost daily, it’s vital to understand that there is always an opportunity to improve your strategy. So you need to ask yourself, “What’s working?” It might be that you need to switch platforms, focus on different content or readjust your target audience. 

Review your budget 
With higher saturation on social media and the web, comes a higher cost to advertise. We have watched the price for digital rise over the years as more and more businesses turn to a digital first approach. Your same budget might not be cutting it anymore and you may have to re-rack in order to be effective on digital platforms. 

Take hold of new opportunities
It’s never too early to start planning for next year’s digital marketing efforts. In digital marketing you have to be forward thinking. It’s always about how you can get ahead and take advantage of the tools you have available to you. Now is a great time to prepare leadership for some changes in strategy or mediums.

No matter what season it is, you should always be thinking about your digital marketing efforts. Digital marketing encompasses a handful of different options including display ads, pre roll videos, app ads and the list goes on. At Caliber we are able to break down the complex and overwhelming aspect of digital marketing. We are dedicated to keeping our clients ahead of the curve by staying current with new trends, accessing strategy and keeping our client’s goals at the forefront.