Reshaping the Future of Farming
LG SEEDS: MIX MATTERS CAMPAIGN
Mix Matters is a multifaceted campaign aimed at explaining a personalized agronomic approach that is new to the market. It encompasses two sets of product lines and an app that supports the approach. Our marketing efforts included multiple digital touch points, app design, promotional videos, radio spots, product illustrations and copywriting. Our goal was to drive app downloads as we increased awareness and curiosity.
:30 RADIO- MIX MATTERS
To achieve our goal we highlighted the benefits that accompanied the personalized agronomic approach. The campaign creative focused on farmers and the work that they do each day to provide, succeed and endure the ups and downs of the farming business.