When TSP, Inc. asked Caliber to bring the theme for their 2025 annual meeting to life, we knew it had to rise to the occasion. Not only was the team gathering for their annual three-day workshop full of collaboration, connection and celebration—they were also toasting to an incredible milestone: 95 years in business.
With that in mind, we took inspiration from the 1930s, the decade TSP was founded, and landed on a theme that blends the grit of the Gold Rush with the elegance of the Prohibition era: “Striking Success.” The look and feel carried throughout every touchpoint, including save-the-dates and official invites, table signage, posters and wayfinding, and even a custom sticker sheet. Every detail played a part in transporting attendees to another era while honoring TSP’s longstanding legacy.
