rebranding the standard in tower safety

NATE was looking to refresh its brand to better reflect the future of the organization while maintaining relevance in a rapidly evolving industry. We developed a new logo with longevity and growth in mind, paired with an updated tagline and a custom color palette designed to reinforce the association’s focus on safety, technology, and connectivity.

To build excitement around the rebrand, we created a launch campaign that included a brand video, custom team swag, and promotional materials that introduced the new identity across multiple touchpoints. The result was a stronger, more modern brand presence that positioned NATE as a leader in tower safety with a polished and professional new look.