golf for good

Hero Haven is a nonprofit dedicated to providing life-changing outdoor adventures for those who have served our country. Since 2021, they have sent hundreds of veterans on adventures across the nation, creating opportunities for healing, connection and renewed purpose. As their largest fundraiser of the year, the Golf Classic would play a critical role in helping Hero Haven expand its mission and send even more veterans on adventures in the years ahead.

From the start, our goal was to create an event identity that felt unmistakably Hero Haven while standing confidently on its own. We developed a logo that carried forward key elements of the organization’s established brand—including the iconic star, signature typography and patriotic flag-inspired movement—resulting in a mark that feels both timeless and flexible enough to serve the event for years to come.

The identity extended well beyond the logo. We designed a collection of custom event merchandise that gave every golfer a memorable takeaway while reinforcing the brand at every touchpoint. From premium golf towels, golf balls and hats to tournament signage and prize items, each piece was thoughtfully designed to create a cohesive event experience.

The inaugural Fore the Heroes Golf Classic was a tremendous success, bringing together generous sponsors, volunteers and golfers in support of an incredible cause. Most importantly, the funds raised will help Hero Haven continue its mission—creating even more opportunities for veterans to experience the healing power of the outdoors.