Brand Identity

Windsor Mortgage Solutions

When the area’s leading mortgage experts began working with Caliber, they had a vision of a completely new service they wanted to launch. From this idea Caliber worked closely with their internal team and helped to develop Windsor Mortgage Solutions. From naming, logo, corporate language and various brand extensions, Caliber was there to help. This new entity has been very successful and continues to grow throughout the region.

Being a new brand in a very stable industry, Caliber knew the Windsor brand needed to catch the attention of banking and financial executives in order for them to consider signing up for this new way of thinking about their mortgage offerings. The clean, chic design blends perfectly with just the right amount of special treatments and embellishments.

Beyond the high-level tangible pieces, a series of videos were created to outline the new Windsor experience and benefits. The video book (pictured above) was sent to a select few banking partners to help them better understand the ins and outs of this revolutionary new mortgage program.