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SIOUX FALLS AREA COMMUNITY FOUNDATION

Rebrand

Sioux Falls Area Community Foundation

When Caliber Creative is provided with the opportunity to work on projects for organizations that invest in the quality and growth of the Sioux Falls community, we jump at it. So when Sioux Falls Area Community Foundation needed a new brand that showcased the importance of their established entity, we dug right in with open arms.

We utilized their mission, “for good, for ever.” and paired it with a vision to liven up their existing logo to reach out to a new generation of passionate donors while keeping true to their rich history and heritage. Together, we were able to come up with a brand new logo and look for all of their existing brand materials symbolized by the tree – a visual of strength and longevity with a solid foundation. And the fresh, brighter colors represent joy, positive change and diversity.