Dakota Gold by POET
Our graphic theme and messaging for the campaign focused on three characteristics of distillers wet grains – WET, WILD & LOCAL. This positioning statement also has a stopping power due to its boldness and juxtaposition with cows and feed in general. This tiering of characteristics allowed POET to space out messaging and focus on creating awareness of each benefit individually. Wet focuses on nutrition and feed cost reduction. WILD is based on the palatability of the product to the cows and its binding capabilities. LOCAL brings attention to the delivery options and cost savings of buying direct.
"WET T-SHIRT CONTEST"