Helpline Center is an amazing state-wide community resource that was struggling to inform their audience just how valuable their services are, no matter the severity of the problem. Caliber partnered with Helpline Center to create a new brand and updated marketing materials to showcase all that the Helpline Center offers, along with a stronger more cohesive brand.
In 2015, the Helpline Center launched their crisis texting program for college students. This service allows students who are struggling with family or relationship issues, academic concerns or suicidal thoughts to talk via text to a trained specialist at the Helpline Center. In addition to traditional collateral materials, a guerrilla marketing element was introduced to the campaign asking students to share notes of hope via social media utilizing the hashtag, #SDhopenotes. The program currently serves students at the University of Sioux Falls, Augustana University, Black Hills State University, Northern State University and South Dakota State University.