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FAMILY DENTAL CENTER

Branding

Family Dental Center

Family Dental Center in Sioux Falls is a well-established dental clinic but after 30 years of embracing their old logo, they knew the time had finally come. Caliber was asked to help launch a new, more modern brand. The result is a look and feel that is just as bright and cheery as their tenured doctors and staff.

Book Buddies was created as a way for Family Dental Center to regularly engage with patients online and in-office through family-friendly children’s book giveaways. The program supports FDC’s mission to treat patients like family and encourage healthy, happy smiles. The Book Buddies program fosters relationship-building and brand loyalty.