A Grand Champion Campaign: Year 2

Clay County Fair

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THE CHALLENGE

After leading a grand champion campaign for Clay County Fair in 2021 to celebrate and emphasize that it was back on after a year off our team got back to work this year for round two. Caliber was tasked with the challenge of building on last year's momentum and bringing that into 2022. The focus was to continue expanding the buzz around the fair being back on and the excitement it has to offer.

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THE SOLUTION

Our team got to work highlighting events and experiences that make the fair so iconic, but yet keep the charm and tradition. We elevated the graphics, continued implementing the loud, established color palette that accompanied more illustrations to build on the theme. We kept with the same overall focus of highlighting the major aspects of the fair, including the food, entertainment and grandstand to keep with the pre established It’s On! Theme, which allowed us to continue highlighting the tradition and charm that is the Clay County Fair.