Posts by Jake Zastrow

Everything in business, as in life, is judged by others for better or worse. My point is that attention to detail and quality go hand in hand. In the advertising world, one lapse in judgement or careless oversight can send even the most thought through concepts into the sea of scrutiny. Arrr and the scrutiny…

In design and in life, problems happen everyday. I view myself as a professional problem solver, even though my parents think I just draw pictures all day. As a designer, details fluctuate, designs change, they even suck and quite honestly, they just go off the rails sometimes. So the three things that I reflect on…

Rebranding a national organization doesn’t come easy, especially when that organization is a vital part of the communication infrastructure industry. When NATE, the organization formerly known as The National Association of Tower Erectors, approached the Caliber team with the challenge, we went all in.   NATE’s previous organizational name, which contained “Tower Erectors” became a…

Cue random music loud enough to drown out everything but my screen. My mind works either in full chaos or complete silence. For whatever reason, this practice leads me to wild ideas and the solutions to visual problems. The creative process, at its core, is storytelling with a purpose through design and marketing. Be the…

Rebranding a 30-year-old company comes with many challenges and hurdles, at least when it comes to our latest rebrand. Sioux Falls Tower & Communications is a very well-established player in the tower construction marketplace, but they had a desire to expand past their geographically focused name. Above changing up the geographical focus of the brand,…

Two weeks ago Caliber Creative celebrated its ten-year anniversary and I’ve been blessed to share in a tenth of that time. In my short period with Caliber, I’ve had many opportunities to meet new people and to grow personally and professionally. At this milestone, which marks my first year with Caliber, I would like to…

We have had the opportunity to work on some really cool client work as well as some neat promotional projects for Caliber in the past year. I have selected the top 5 design lessons we’ve learned so far this year: #5 Specialized finishes are a pain – but totally worth it.Awesome textures and finishes don’t come…