Adding Calm to Chaos
By Jamie O'Brien on May 29, 2020
Chaos. It’s what everyone’s talking about, right? There are so many unknowns and we tend to feel a bit out of control. There are so many questions that one simply can’t answer. This can drive those of us with a touch of OCD a little crazy. I like having all the details and facts and being in control of the situation. However, that has become a little more difficult these days as I do everything I can to find that sense of calm.
As a business, now is a great opportunity to think creatively and find ways to connect with your audience in ways you never thought possible and help them find that sense of calm.
It’s time to think outside the box. Since most people are working remotely and spending more time at home and online, you need to think about how to shift your marketing strategy to give you the most bang for your buck. Even if you feel you’ve already established your marketing plan for the year, it’s not too late to adjust those plans.
Now more than ever, people are using social media to stay connected. They want to know what businesses are up to. Who is open? What are their safety protocols? Can you shop in the store or only online? It’s even more important now to keep your social media up to date with that information. Make sure your contact information and hours are up to date. Keep your messages short and sweet and most importantly keep them positive. It could be as simple as “Good News! We’re Open!” Anything to help calm these emotions while getting your information across.
And while they’re stuck at home, they’re not only online more frequently, they also have more time to review their mail, watch tv, and listen to their favorite music channels through Pandora or Spotify as well as podcasts. Now is the time to take advantage of this situation and target them where they are. Think direct mail, radio ads, tv ads, podcast sponsorship and the list goes on.
So, while things may seem a bit chaotic and unpredictable, the Caliber team is here to help you stay calm and focused on the opportunities we’ve been given to target our audiences even more now than before.