Destination Laura was a 1-year campaign developed between the community of De Smet, South Dakota (the legenary one-time-home of Laura Ingalls Wilder), the South Dakota Department of Tourism, and Caliber Creative. This campaign spanned across all mediums. A print campaign was developed in conjunction with the traveling show “Little House on the Prairie, the Musical” that visited Sioux Falls, South Dakota. Along with custom billboards, direct mailers, and a custom web site to attract visitors to Laura’s former hometown of De Smet, South Dakota.
Destination Laura Ad Campaign
Destination Laura Radio
Destination Laura Billboard
Destination Laura Web Site
