Caliber Creative

Agency Partner / Executive Creative Director

Brad DeVille

Brad leads the charge in creative and production of nearly all the work that comes out of Caliber Creative. With a particular passion for broadcast production, Brad oversees and art directs all video and photo productions for clients of Caliber. Brad is also responsible for day-to-day operations, including keeping all client projects on target, on brand and on budget. Brad is an avid outdoorsmen (just ask for a fishing story) and enjoys spending his free time with his family as much as possible.

Agency Partner / Digital Creative Director

Casey Schultz

Casey oversees all things in the digital world at Caliber. His specialty is creating smart ideas that strengthen brands and develop customer loyalty. Throughout his years, Casey has been involved in all aspects of the advertising industry and continually tries to push the creative limits of Caliber’s clients. When not in the office, you can find Casey outdoors trying to avoid bogeys on the golf course or chasing another hunting trophy. As an SDSU graduate, Casey proudly supports his beloved Jackrabbits whenever he can. #gojacks

Media Specialist

Kelly Buss

Media Specialist. Office Manager. Accountant. Kelly does it all. A farm girl at heart, Kelly grew up in Edgerton, Minnesota where her family milked cows. After graduating from Minnesota West, she accepted a position at a local Sioux Falls advertising agency and moved through the ranks from office assistant to media buyer. Kelly has more than 15 years of regional media buying experience, and brings her awesome negotiating skills and hospitable nature to her many roles at Caliber Creative.

Art Director

Kristene Watkins

Kristene is a top notch Art Director who has passion for design and knows how to push it to the next level. With over 15 years of experience, Kristene leads the design department with the knowledge to ensure everything is on target. She enjoys working in a team environment, whether it’s for work or the next game of foosball. If you are looking for eye-catching results, Kristene will get it there.

Account Assistant

Mikena Albers

Mikena. Dog Lover. Doughnut aficionado. Avid tea latte drinker. And Caliber Account Assistant. A Sioux Falls native, Mikena received her degree from SDSU, where she majored in advertising and minored in marketing. In between applying her wit and grammar-savvy skills towards Caliber blog posts, she will be proofing projects, coordinating with clients, managing web and social media content and putting her Google AdWords certification to work on client accounts.    

Account Executive

Tiffany Mutchler

Tiffany, fellow Jackrabbit alum, brings her sales and account management experience as well as a background in advertising to Caliber. Tiffany’s outgoing personality makes her approachable and easy to work with on projects as Account Executive. When not in the office, you can find her with her family or engaging in an outdoor activity!

Digital Marketing Coordinator

Jenny Rackl

Raised in the shadow of the Rocky Mountains, Jenny ventured onto the prairie to earn a B.A. in journalism from Augustana University. She believes that marketing is most powerful when it’s combined with storytelling – and she enjoys helping brands amplify their purpose. At Caliber, Jenny will focus on creating smart digital strategies that spark connections. A mix of analytical and creative, Jenny dabbles in photography and is always chipping away at a long reading list. She will work for chai tea lattes and walk your dog for free.


Mandy Gradert

An Iowa farm girl at heart, Mandy is always ready to help your brand be more engaging and consistent. Mandy has a degree in graphic design and a minor in advertising from SDSU. She brings the style and grace of her college equestrian team days to all of her design work, especially when she’s experimenting with her favorites, typography and logo design. When not in the office, you can find Mandy biking on the many trails in Sioux Falls, improving her fly-fishing cast or riding her horses whenever she can.