Caliber Creative

Come Closer…the new brand for Bramble Park Zoo

Caliber Creative — Tue, 03 Apr 2012 13:13:07 +0000

Spring is here and our friends at Bramble Park Zoo in Watertown, SD have launched their new brand and image campaign. There was no time for hibernation for our team this past winter as we were busy designing the new campaign materials that were just unveiled last week to celebrate the 100th anniversary of Bramble Park Zoo (over 4,500 people on opening day!). The multi-part campaign will continue to roll-out through the Spring and Summer, so keep your eyes peeled as you’re traveling in the Watertown area… you might just have a set of eyes staring back at you.

‘Tis The Season!

Caliber Creative — Wed, 14 Dec 2011 20:15:26 +0000

Happy Holidays from all of us at Caliber Creative! To celebrate the season of giving, we’ve been giving some of our friends small samples of our famous “Caliber Chrisp-Mix” as a way to say “Thank You,” “Happy Holidays,” and “Here, eat this.” We’ve had another good year here at the shop, and it wouldn’t be possible without everyone’s help. Just like last year, we’re sharing our recipe for this holiday mix of goodies in hopes you decide to make your own batch to share with your friends and family (unless they have a peanut allergy, then just stick with a candy cane).

Caliber Creative Chrisp-Mix Recipe:
Makes 1 gallon 0r about 20 cups, just enough to get through an episode of American Idol.

16 oz. Party Peanuts – Cocktail peanuts may be used, if you and you’re guests are all over the age of 21.
12 oz. Almonds; Roasted & Salted – Roasted almonds, not chestnuts. Does anyone eat roasted chestnuts?
19.2 oz. M&M’s – The green & red variety work best for the Christmas season, but the multi-colored assortment would be great for Easter.
11 oz. White Chocolate Chips – Sprinkle ‘em in like little tiny snowflakes!
11 oz. Butterscotch Chips – Not as popular as their relative the “potato” chip, but much, much sweeter.
12 oz. Craisins – Cran-berried raisins. It’s almost like a candy coating on a raisin.

Unveiling The New Helpline Center Brand

Caliber Creative — Wed, 23 Nov 2011 19:22:11 +0000

The crew here at Caliber Creative is excited to share the launch video of the new Helpline Center brand. The Helpline Center has been in the Sioux Falls area for years, helping thousands of individuals and families with a wide range of issues. Some are very serious issues, like suicide & crisis support, others are more everyday problems like where to find reliable daycare providers. Either way the Sioux Falls community should be very thankful for an organization and staff that goes out of their way to help anyone who needs a little help, hope or guidance. For more information, check out their website www.helplinecenter.org

2011 MASKerade

Caliber Creative — Thu, 13 Oct 2011 22:30:54 +0000

As if Halloween wasn’t enough reason to create your own mask, your friends at Caliber Creative are giving away prizes for the best mask submissions. Just follow the directions below and you’ll have the opportunity to win tickets to Great Plains Zoo Boo, the Yogi-Bear Corn Maze, the Jaycees Haunted House or a Sioux Falls Stampede hockey game. Click here to download your official MASKerade template.

HOW TO WIN:
1.) Print out mask template
2.) Design mask to your liking
3.) Snap a photo of yourself in your newly designed mask
4.) Send your mask photo & contact information (name, phone number and email) Before Friday, Oct. 28 to: info [at] thinkcaliber.com

To see all photo entries, go to Caliber Creative’s facebook photo gallery titled “MASKerade Contest 2011”

Masks will be judged in 4 categories:
• Most Creative (12 + up)
• Most Creative (Children under 12)
• Funniest
• Scariest

Winners will be notified by email & posted on Caliber Creative’s Facebook page: Friday, Oct. 28, 11:30 AM.

Extra thanks goes out to our friends at Results Radio & Backyard Broadcasting for helping support this event!

New TV Spot for PrairieSons

Caliber Creative — Tue, 04 Oct 2011 14:43:42 +0000

The Craftsmen at PrairieSons are gearing up for the changing of seasons here in the Midwest. Below is a new TV spot we’ve created with them to remind people that your home faces a battle against the elements on a daily basis, and if you’re not properly protected or prepared, your family’s home may be susceptible to big problems. Nobody wants to worry about problems with their homes, especially with the colder weather approaching, so it’s best to have PrairieSons service your plumbing and HVAC systems to give you that peace of mind.

Fall Is In The Air

Caliber Creative — Wed, 14 Sep 2011 15:25:04 +0000

Well, Fall is in the air and our friends at Oakridge Nursery & Landscaping are gearing up for the changing of the seasons. Their annual Fall sale runs through Oct. 1, so be sure to get all your plants, trees, decor, etc… soon before planting season goes into hibernation. Below is their most recent TV spot showcasing the beautiful Fall colors and reminding us all that Fall really is the perfect time to dig into your next outdoor project.

30th Anniversary and a New Identity System

Caliber Creative — Wed, 13 Jul 2011 21:41:53 +0000

Recently, our friends at Family Dental Center celebrated their 30th anniversary. Congratulations to them! We helped them celebrate the milestone with an anniversary logo, along with updating their corporate identity package. The new identity package seamlessly fits with the rest of their marketing materials, reinforcing their brand and strengthening their roots in Sioux Falls as the doctors that “make smiles happen.”

A Little Flair For Your Fireworks Display

Caliber Creative — Fri, 01 Jul 2011 17:05:29 +0000

What’s that? You didn’t spend a mortgage payment on your fireworks display? No worries. Being the good American she is, Kristi has provided you a simple decorative element that is sure to spice up anyone’s artillery. Just download this file, follow the steps, and enjoy. This little buckaroo is ready to fly, and let’s face it we’ve all learned our lesson about setting off fireworks into the toilet, left-over potato salad and your neighbor’s pets.

Happy 4th of July from your friends at Caliber Creative. Stay safe.

*NOTICE: If this cowpoke causes any trouble, it’s not our fault. Blame it on his sweet mustache. Also, he’s flammable.

The Sights of Summer

Caliber Creative — Wed, 08 Jun 2011 19:32:06 +0000

New work for your viewing delight. Below is the new TV spot for our good friends at Oakridge Nursery & Landscaping in Brandon. With the temps rising, everyone is spending more time outdoors, and the crew at Oakridge sure know how to make your outdoor space your own personal retreat. The next time you’re in need of some landscaping products or services, or maybe just a new plant for your desk, be sure to stop by the nursery in Brandon. I’m betting you could use a little more fresh air anyway.

Ladies & Gentlemen…The Newly Designed ADDY Award

Caliber Creative — Tue, 15 Mar 2011 03:43:20 +0000

This year, Caliber Creative was asked to help SDAF design a new ADDY Award for the 45th Annual ADDY Awards Show. We gladly accepted the challenge with the only parameter of it had to feel like an award from South Dakota, but still have an artsy flair. After considering multiple options and scenarios (some potentially dangerous), we finally landed on the final concept. A little rugged, yet refined. A little shiny, with some patina. Most importantly, distinguished, in a South Dakota sort of way. Check out a few additional pictures here. Special thanks to our friends at A1-Jet for their fabrication skills.