15 Facts for 15 Years

By Lindsey Morris

Caliber has had a busy and entertaining fifteen years. Curious about our achievements or perhaps some unexpected mishaps? Check out below, numbers don’t lie. Established in 2008. Sharing a birth year of Taylor Swift’s album Fearless? Iconic.  Founded by two young, ambitious creatives. The best ideas are created in your friend’s basement, right? Two Caliber office…

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Celebrating 15 Years of Change-Making and Brand-Building

By Lindsey Morris

Can you believe it’s been a decade and a half since Caliber was established? We sure can’t. It feels like just yesterday we were a two man shop in our basements, reaching out to our first clients. It has been a wild ride since the idea came about, but we wouldn’t change a second. From…

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How To Create a Compelling Brand Identity

By Caliber

Crafting a brand identity that packs a punch is like holding the key to success. Within this blog, we’ll dive into the three steps to create a compelling brand identity that resonates long after the first impression. Your brand identity is more than a simple introduction; it reflects how you embody your values and evoke…

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Coffee with Caliber: September Edition

By Caliber
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6 Logo Design Types Everyone Should Know

By Casey Schultz

In the world of branding, logos are the visual elements that signify a company’s identity. These iconic symbols serve as the face of a brand, conveying its values, personality, and purpose in a single glance. However, not all logos are created equal. In this blog post, we’ll explore the different logo types and how to…

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Coffee with Caliber: August Edition

By Caliber
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From Imagination to Illustration

By Mandy Sturdevant

Ever wondered what goes on behind the scenes of our illustration process? Learn how our designers take an idea and bring it to life with custom illustrations. “The Clay County Fair is an entity unlike any other around these parts. It seems everyone knows-or at least has heard-about it. It is a presence so significant…

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Coffee with Caliber: July Edition

By Casey Schultz
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How We Feel About AI Generation

By Casey Schultz

At Caliber, we’re immersed in the ever-evolving world of marketing, including technological advancements such as AI generation. In this blog, we’ll explore our thoughts on AI technology, how we implement AI, and the benefits it brings to our clients and team. It’s no secret that AI is here to stay, and rather than seeing it…

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Work Hard, Play Hard – Making the Most of Our Summer

By Casey Schultz

At Caliber, we thrive on the mantra of “work hard, play hard” which drives our commitment to putting in the necessary work during the week, allowing us to enjoy Friday afternoons off during the summer. It’s one of our favorite perks, giving us extra time to savor the short-lived summer season.  “I love Summer Fridays…

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Coffee with Caliber: June Edition

By Caliber
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Welcome to the Team

By Casey Schultz

Caliber is excited to introduce a new member to our team, Julia Smith as Account Coordinator. Julia comes to Caliber with experience in Advertising & Marketing. In her role at Caliber, Julia will be responsible for assisting both our account services and leadership teams. She will help coordinate a variety of projects for our clients…

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